Edelman has announced the formal opening of Edelman Turkey, its 66^thoffice. Edelman Turkey, located in Istanbul, was established in April of this year as an organic start-up operation. The office will now be led by Serra Türk Büyükfirat, who joined Edelman this week as general manager, Turkey. She will report to Chris Dobson, managing director for strategic & emerging markets, EMEA, who has led the operation until now. Edelman’s move into Turkey was driven by the increasing focus this dynamic market now receives from the company’s international network clients. Edelman Turkey’s service offering will mirror that of the global Edelman network, fusing traditional public engagement with an array of digital and mobile services for international and local companies alike. (Release)

NPR has hired Miami-based marketing executive Emma Carrasco as its new chief marketing officer, and has also named PBS executive Loren Mayor as senior vice president of strategy. Carrasco, who currently serves as executive vice president of the creative agency Republica, will begin on Dec. 3. Mayor, the vice president of strategy at PBS, will assume her position Dec. 10. (NPR)

Former Walt Disney Studios Chairman and Disney Channels Worldwide President Rich Ross has been named chief executive of Shine America, a production company owned by News Corp. In his new role, Ross is returning to his small-screen roots. Best known for producing reality TV shows including Fox’s “MasterChef” and NBC’s “The Biggest Loser,” Shine is run by Elisabeth Murdoch. (LA Times)