TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Roll Call: Microsoft, SKDKnickerbocker and Hill+Knowlton Strategies

Mark Penn has been promoted to executive vice president of the advertising and strategy group at Microsoft, responsible for the company’s global advertising and marketing strategy. He also oversees a multidisciplinary SWAT team that deals with a range of projects involving marketing, media and compete. His group’s goals include creating world-class advertising and messaging to consumers and business customers delivered through the most cost-effective and scientific means available. Previously, Penn was worldwide CEO of Burson-Marsteller and CEO of Penn Schoen Berland.(Microsoft)

SKDKnickerbocker announced that Lindsey Green, a veteran public relations professional focused on supporting start-ups in the technology and media sectors, has joined the firm as a vice president in the New York City office .Green joins Cecelia Prewitt in expanding the firm’s technology expertise. Prewitt joined SKDK’s Washington office in February from the Federal Trade Commission, where she served as the director of public affairs and senior policy advisor for Chairman Jon Leibowitz. Green will work in SKDK’s public affairs and strategic communications practice, leading the firm’s work serving clients in the technology, start-up and media spaces. Green comes to SKDK after nearly ten years of working with start-up and media companies, most recently running her own consulting firm, Ti14th, for three years. (Release)

Hill+Knowlton Strategies announced the appointment of Drew Levinson, an experienced media and crisis strategist and former CBS News correspondent, to senior vice president in its U.S. media relations practice. Based in New York, Levinson reports to Amy Rosenberg, H+K executive vice president and U.S. director of media relations. In this role Levinson will concentrate on media strategy, executive media coaching and crisis management working across H+K practices. Levinson spent 15 years as a correspondent for CBS News covering national and international events including the World Trade Center terrorist attacks; the wars in Afghanistan and Iraq; multiple U.S. presidential campaigns; Hurricane Katrina; the General Motors bankruptcy; the Daimler-Chrysler merger; and the Firestone recall. (Release)

Mediabistro Course

PR: Incorporating Social Media & Multimedia

Public Relations: Incorproating Social Media and MultimdediaStarting October 22, learn how to use Twitter, Facebook, and keyword search to get your client's message heard! In this course, you'll learn how to develop online video, make social media updates, display multimedia content, and master your client's SEO so that your message will spread and reach all the right places. Register now!