Jim Wilkinson has joined PepsiCo as EVP of communications, leading the company’s comms team. He’ll report directly to company CEO Indra Nooyi. Wilkinson joins from Brunswick Group where he had been a managing partner since 2009. He also previously served as Chief of Staff for U.S. Treasury Secretary Henry M. Paulson.
At Weber Shandwick, they’ve named Brooke Shepard executive creative director, leading the creative services team in Seattle. The position includes management of the video production and graphics teams as well as leading the strategy behind digital efforts. Shepard has worked with the firm’s technology and consumer teams for 15 years.
Alan Araujo has joined MWW Group as SVP and director of social strategy, managing the social media team in the Dialogue Digital practice group. Previously, Araujo spent 12 years at Porter Novelli. He served as SVP in charge of the digital strategy, production, and creative teams while there.
At MWW, Jessica Shearer has also been promoted to VP, director of marketing, leading the firm’s marketing efforts and helping as the agency implements additional and expanded programs. Shearer joined the firm in 2009.
More Edelman staff news: James Turner has been chosen as head of the U.K. research division of StrategyOne. Turner was previously an ICM board director. Edelman’s E.U. operations just recently added a number of clients including G.E. and Starbucks.
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