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Roll Call: Robin Leedy & Associates and iCrossing

Robin Leedy & Associates has hired Jonathan Kreissman to its senior management team as vice president of client services. Kreissman joins RL&A with more than 13 years of delivering marketing, social media and PR results for clients in the HBA, consumer packaged goods, personal care, beauty, men’s grooming, retail and lifestyle categories. During his tenure at several notable NYC agencies, including Porter Novelli, Marina Maher Communications, and Bullfrog & Baum, he worked on many iconic brands. (Release)

The Hearst-owned iCrossing has promoted six-year vet Brian Powley to global president. Powley, who initially joined iCrossing in 2007 to manage the agency’s San Francisco office before taking on the role of chief client officer and subsequently president of its North American operations. Powley takes over for president/CEO Don Scales, who is leaving iCrossing after seven years at the helm. Prior to his joining iCrossing, which currently counts 18 global offices and clients including Beam, Coca-Cola, Pep Boys and FedEx, Powley held managing director positions on the West Coast at both MRM and what was then Modem Media. (Agency Spy)

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Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!