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Roll Call: ‘The New Yorker’, Ampush and Hearst Newspapers

The New Yorker has named Breda O’Reilly as its new advertising director. She comes to the magazine from The Guardian, where she served as its director of sales since last year. Prior to The Guardian, Breda spent three years at The Atlantic, first as advertising manager and then as advertising director. She was responsible for sales strategy and implementation for TheAtlantic.com, TheAtlanticWire.com, and TheAtlanticCities.com. During her tenure, Breda and her team increased revenue by 136%, working with such clients as Goldman Sachs, Dow, BMW, and Novartis, among many others. Prior to The Atlantic, she held sales positions at IAC and Microsoft Advertising. (Fishbowl NY)

Ampush announced the recent hiring of Andrew Hersam as director of sales. Ampush, founded in 2009, is a social technology company that helps brands and agencies advertise on Facebook. The company expects Andrew to play a key contributing role in continuing to drive Ampush forward during a period of expansion and investment. Hersam is an accomplished media executive with more than 20 years of experience managing print, digital, TV, and event brands. Hersam was most recently global marketing solutions, client partner at Facebook with Facebook’s financial services business. Prior to Facebook, Hersam served as EVP, media for the Competitor Group, Inc. (CGI). (Release)

Hearst Newspapers announced that Mike DeLuca, 45, has been named senior vice president, digital for Hearst Newspapers. Hearst Newspapers’ digital footprint includes 30 websites, 11 mobile sites and 33 apps that together reach more than 50 million unique readers each month. DeLuca last served as chief revenue officer at Savored, which was acquired by Groupon in 2012. At Groupon, he most recently served as VP of sales and before that, was senior vice president, sales and operations for AOL Local. DeLuca is also on the advisory board of Yodle, where he was senior vice president of sales and marketing from 2008 to 2010. He was vice president of sales and account management at Yahoo! from 2003 to 2008, and prior to that, held various sales and management roles in the storage technology sector. (Release)

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