Second Life Creator Linden Lab PR Account Goes To…

Exclusive: A source tells PRNewser that Linden Lab, creators of 3D virtual world Second Life, has selected Edelman as the company’s agency of record. Reached for comment, Catherine Smith, Director of Marketing and Communications at Linden Lab, said the company “has worked with LEWIS PR in the US and several international markets since 2006. We’ve recently completed an agency review, but are not ready to announce any changes to our agency of record at this point.”

The source said the contract is worth $1 million. Linden Lab declined to comment on the figure. Edelman could not immediately be reached for comment.

On November 4th, Linden Lab launched Second Life Enterprise, “a version of its virtual-world software,” which sells for $55,000, reported PC Magazine. The company has approximately 250 employees worldwide, is headquartered in San Francisco and has offices in Singapore, Virginia, Brighton (UK), Boston, Seattle, Mountain View and Davis, CA. CEO Mark Kingdon joined the company in May 2008. He was previously CEO of digital marketing agency Organic, Inc.

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