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Social Media Brand Chatter Doesn’t Always Leave an Impression

Everybody loved the recent back-and-forth between Kit Kat and Oreo on Twitter, and we’re fond of the “is it an April Fool’s joke or not” concept behind Scope‘s new “bacon mouthwash” campaign. But this little interaction between Charmin (which we love) and Scope on Twitter today shows that sometimes tweeting really is like yelling into the vortex — there’s no one listening on the other end.

Our point isn’t to criticize either of these accounts, which are great (Charmin, for example, does potty humor quite well). It’s just to show that social media is an ever-evolving experiment and that social teams and clients can’t expect every single tweet to be a big hit. There’s plenty of room to test the waters as long as you stay on-brand — and therein lies the challenge.

Here’s the bacon mouthwash video for fun:


(We also admire the Scope team for wading through and responding to YouTube comments, because that stuff is brutal.)

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