Director Steven Spielberg used an exclusive Entertainment Weekly interview and a strategically released screenshot to turn the hype dial for his upcoming DreamWorks film Lincoln up to 11: Notoriously picky Oscar vet Daniel Day-Lewis will play the doomed president, and this new image alone is enough to inspire a big string of PR wins for the movie, set to open on Nov. 9.
The news isn’t exactly new: Photographers caught images of Lewis in character some time ago, and rumors about the cast, including Sally Field, Tommy Lee Jones and Joseph Gordon-Levitt, started floating around in mid-2011.
But this striking image is the best promo the film could receive at the moment. Another intriguing on-set tidbit: Cast and crew referred to the famously dedicated actor as “Mr. President.” We’re not sure how Spielberg could manage to gin up more excitement for this one.
- Apocalypse Watch: The Weather Channel's New Reality Show Fat Guys in the Woods
- BET Awards to Lionel Richie: 'Say You, Say... Who?!'
- 5 Things PR Can Learn from Transformers
- Lawsuit Blames Woman's Injuries on 'Shocking and Menacing' Dexter Ad