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Spin the Agencies of Record

Smithfield Foods, a pork processor and products company, has chosen GolinHarris to handle the internal comms program for the company’s 75th anniversary celebration. The firm will organize a gala event to be held in May, create a bilingual internal communications program for the company’s 12,000 employees, manage a college scholarship fund, and preview Paula Deen‘s new book Whole Hog Cooking. Golin EVP Laura Layton and the Atlanta office will lead the program.

We Care Home Health Services has selected Apex Public Relations as its AOR. The Toronto-based firm will handle media relations and internal comms for the company, focusing on the importance of home care planning and managing chronic conditions. [via Marketer]


Cactus Language Training and Language Vacations has selected MDP Publicity for PR services. Cactus provides training in more than 25 languages in destinations around the world.

Retailer Uniqlo is looking for a PR firm for corporate work as the company plans for U.S. expansion. A spokesperson tells PRWeek that this work was normally handled out of the company’s office in its Japan office and could be project-based.

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