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Spin the Agencies of Record

The Marine Stewardship Council has chosen Dentsu Communications after a competitive search. The MSC maintains a labeling system for seafood and eco-friendly fishing. That system was introduced in 1999. Dentsu will plan and execute an educational program that will teach the public about ways to make sustainable seafood a part of their lifestyle.

Burger King has chosen Coyne PR as its AOR after a competitive search. It was announced in July that the fast food company had split with previous AOR, Edelman. Work will focus on corporate and executive communications and comms surrounding nutrition, Ad Age reports. The magazine also says that Burger King has cut back on its PR spend.

Contextual advertising company Vibrant has chosen MediaLink as its AOR. The firm will provide strategic communications services for Vibrant.

Brownstein Group has added four consumer clients to its roster: Mark Group, a company focused on energy efficiency, has chosen the firm for a PR and social media campaign targeting select markets; TireVan, a tire sales and mobile installation business, has selected the firm to introduce it to the Philadelphia market; Kelleher Associates has chosen the firm to raise awareness of its career and executive coaching services; and jewelry manufacterer Craiger Drake has hired the firm to promote its Philly-based Craiger Drake Design business.

Global defense company BAE Systems has chosen Weber Shandwick as AOR after a year-long search. Weber has worked with BAE, and the now-official contract is in the six-figures, PRWeek reports. Edelman had been working on social media work for the company until earlier this year. And Podesta Group still does public affairs work for BAE.

Canon Australia has chosen Ogilvy Public Relations Australia for work on Canon Consumer Imaging starting October 1, The Holmes Report writes. The company had previously worked with Hill & Knowlton for nine years.

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