Your lunchtime spot Café Metro has chosen the Morris + King Company for a PR campaign intended to freshen up the 30-year-old brand. Messaging will focus on customer service, the restaurant’s products, and its philanthropic programs.
Elwiri, the Spanish-language lifestyle mobile phone app, has chosen DIÁLOGO as its AOR. Work will target Hispanic audiences, which are growing in their mobile usage. Elwiri provides video, coupons, news, and other info and offers.
Edelman has created Krispr Communications to handle the Kellogg business that it won last month. The agency had previously been called “K Group.” Kathy Krenger, a former Kellogg marketing exec and current Edelman Chicago GM and deputy EVP, will lead the firm. [via Holmes Report]
Robin Leedy & Associates, which specializes in outreach to women and girls, has added six new clients to its roster from the over-the-counter and health and beauty spaces: FeverAll Acetaminophen Suppositories, Replens, SpermCheck Fertility, The Natural Dentist, Udderly Smooth, and three Boiron brands.