Spin the Agencies of Record

Your lunchtime spot Café Metro has chosen the Morris + King Company for a PR campaign intended to freshen up the 30-year-old brand. Messaging will focus on customer service, the restaurant’s products, and its philanthropic programs.

Elwiri, the Spanish-language lifestyle mobile phone app, has chosen DIÁLOGO as its AOR. Work will target Hispanic audiences, which are growing in their mobile usage. Elwiri provides video, coupons, news, and other info and offers.

Edelman has created Krispr Communications to handle the Kellogg business that it won last month. The agency had previously been called “K Group.” Kathy Krenger, a former Kellogg marketing exec and current Edelman Chicago GM and deputy EVP, will lead the firm. [via Holmes Report]

Robin Leedy & Associates, which specializes in outreach to women and girls, has added six new clients to its roster from the over-the-counter and health and beauty spaces: FeverAll Acetaminophen Suppositories, Replens, SpermCheck Fertility, The Natural Dentist, Udderly Smooth, and three Boiron brands.

Toy manufacturer GUND has chosen Child’s Play Communications for this year’s Toy Fair and a larger, yearlong mommy blogger outreach campaign for babyGUND.

The Claremont Hotel Club & Spa located in Berkeley, CA has chosen Blaze PR for brand awareness services. The resort is introducing a number of new services in 2012.

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.