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Spin the Agencies of Record

Waste processing and recycling company Sun Bergeron has chosen Hill + Knowlton Strategies for corporate communications, media relations, research, community relations, and other marcomms work. H+K in Miami will lead the work with help from offices across the country.

Thermo Fisher Scientific has chosen Racepoint Group for global PR and social media work. Racepoint has also added six other health care clients to its roster including the UMass Memorial Medical Center and Jiff Inc, a health care social network.The agency has hired Nigel Smith, a health care PR pro with 20 years of experience, as SVP of the global health care practice to help with the new business. [via]


Susan Magrino Agency has added the Marie France Van Damme fashion brand to its roster of clients. According to the firm, Marie France is not blood-related to action star Jean-Claude Van Damme, “but they do know one another.”

The U.N. Population Fund, a development agency that uses population data to inform new policies and programs, has chosen Portland Communications as AOR. It’s a three-year contract with a possibility for a fourth. The firm bested APCO Worldwide and Hoffman & Hoffman to win the business. [via]

Cramer-Krasselt has added handbag and accessories designer Vera Bradley to its list of clients. Work will include brand strategy, social media work, and media buying. Work begins this month.

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