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Spin the Agencies of Record

TobleroneAfter a review, McGarryBowen‘s London office acquired the global advertising account for Toblerone, the renowned candy brand. WPP’s Ogilvy managed the account previously, and—even thought it will no longer handle the Toblerone account—it will continue to work for a new company, Mondelez, established by the division of Kraft Foods into two separate entities.

Jill Kelley, the Florida woman catapulted into fame upon being identified as the person who triggered an FBI investigation that exposed CIA Director General David Petraeus‘ extramarital affair, has hired the crisis firm Smith & Co., based in Washington, DC. Though Smith & Co. refused to comment, both USA Today and Fox News reported that Ms. Kelley and her husband, Scott, hired Smith & Co.’s founder, PR maven Judy Smith, and attorney Abbe Lowell.

WISE PR, based in New York City, has added several new clients to its roster: Control Group, an NYC-based innovation strategy firm; Spruce Media, the leading provider of enterprise-class marketing solutions for Facebook Ads; Yieldex, the leading provider of inventory and revenue management solutions for digital publishers; Dynamix, a provider of dynamic creative engagement, optimization and personalization technology, and Spindle Labs Inc., a developer of new search technology to help people discover social content.

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