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Spin the Agencies of Record

I wish love was like volleyball, you call “mine” and everyone backs off. – The Internet

M&C Saatchi PR is excited to announce another addition to its roster of Sports & Entertainment clients. The Association of Volleyball Professionals (AVP) has chosen M&C Saatchi PR as national AOR, effective immediately. The team, led by SVP Sandra Carreon-John and VP of Sports Richard Barker, will oversee strategy and outreach for the brand, focusing on sports, consumer, entertainment, and health & fitness media.

In its 30th year, the AVP is a leading lifestyle sports and entertainment company that produces, markets and distributes professional beach volleyball events worldwide. Organized in 1983, it has operated the industry’s most prominent national touring series, the AVP Pro Beach Volleyball Tour, featuring the top American men and women competitors in the sport.

The 2013 AVP season gets underway in August, beginning in Salt Lake City, UT, August 16th. Other tour stops include Cincinnati, OH, St. Petersburg, FL, Santa Barbara and Huntington Beach, CA.

With a number of well-known sports and entertainment clients in its roster, M&C Saatchi PR continues to solidify its place in this sector. The firm’s other sports accounts include the United States Olympic Committee, Reebok, CCM and Street Soccer USA.

M&C Saatchi PR is headquartered in New York and London, and is part of the M&C Saatchi Group. Created as a federation of entrepreneurs, the M&C Saatchi Global Network has been built through start-ups and owner managers with 27 offices around the world.

Pasta doesn’t make you fat. How much pasta you eat makes you fat. – Giada De Laurentiis

Block & DeCorso, a Verona, NJ based company has been selected the agency of record for De Cecco USA, the Italian based pasta company. Block & DeCorso will be responsible for both creative advertising and public relations for the De Cecco brand in the United States.

Marco de Ceglie, CEO of De Cecco’s USA division, stated: “Block & Decorso has a superior reputation for creativity and success, especially when it comes to the food business. We look forward to working with them in an effort to broaden De Cecco’s market share, distribution and brand awareness in the U.S.”

“We are delighted to represent the De Cecco company, a family-owned business that has been in business for more than a century, and is the third largest pasta producer in the world. We plan to convey through our firm’s efforts the excellent reputation De Cecco enjoys in Italy and around the globe, that of superior quality and taste, to every American home,” said Bill DeCorso, President of Block & DeCorso.

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