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Spin the Agencies of Record

All those vitamins aren’t to keep death at bay, they’re to keep deterioration at bay. – Jeanne Moreau

MWW, one of the top five global independent public relations firms, announced that it has been hired as public relations agency of record by Melbourne-based Swisse Wellness, Australia’s number one multivitamin brand. As agency of record, MWW’s award-winning health and wellness practice will provide North American market insights, strategic counsel and develop a national communications campaign for the U.S. launch of Swisse Wellness.

“Swisse Wellness is a dynamic brand with an entrepreneurial culture, distinct style and a passion for helping people live happier and be healthier. It’s an honor to be part of the Swisse team and to work with them to launch and market their products, promote the Swisse brand and advance their mission of wellness across the U.S.,” said John Digles, MWW executive vice president and leader of the firm’s health and wellness practice.

Swisse Wellness, which has grown more than 357 percent since 2009, produces more than 160 lines of vitamins and supplements in Australia. The company has invested in scientific research for more than 25 years and maintains a high benchmark for quality. Swisse launched in the U.S. in January with a season-long integration on the Ellen DeGeneres Show and has retail agreements with Walgreens and CVS with others to be announced. Additionally, Academy Award® winner Nicole Kidman signed as the global ambassador of Swisse Wellness and is featured in the brand’s U.S. marketing campaign.

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