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Spin the Agencies of Record

Education is what remains after one has forgotten what one has learned in school. – Albert Einstein

Weejee Learning, a global provider of custom, interactive and fun e-learning solutions for corporations, non-governmental organizations, associations and nonprofits, is partnering with Bolt Public Relations as its agency of record. Bolt PR, a bi-coastal award-winning agency, will manage public relations efforts and support ongoing marketing plans from its Raleigh office as Weejee continues an aggressive growth strategy through 2014.

Weejee, which is headquartered in Downtown Durham, takes an innovative approach to learning. Leveraging its unique brand of fun – a proven method for increasing the effectiveness of training or learning initiatives – Weejee provides custom digital solutions, curriculum and learning needs analyses, program design, social learning strategy, and instructional design and development. Nearing its third anniversary, the company is looking to continue its rapid rate of growth and further establish itself as a leading global provider of e-learning content development.

You know, I’m from Boston, and in Boston, you are born with a baseball bat in your hand.—Eli Roth

LEWIS has acquired the Davies Murphy Group, a 65-person PR and marketing consultancy with offices in the US, UK and Germany. Headquartered in Boston, DMG focuses exclusively on B2B technology, and works with more than 45 top tier clients, ranging from early stage startups to the world’s largest technology companies.

The transaction deepens LEWIS’ presence on the US East Coast, and adds a broad range of marketing services to its proposition. LEWIS now has combined global revenues in excess of $45m and over 420 staff. The deal makes LEWIS one of the largest tech-focused public relations firms in the US, with US revenues of $20m.

My grandmother is over eighty and still doesn’t need glasses. Drinks right out of the bottle.—Henney Youngman

Randolph Engineering, Inc., an eyewear company based in Randolph, Mass., known for its American made sunglass collection as well as optical frames and high performance shooting glasses announced today it has hired Regan Communications Group as its agency of record for public relations services. The firm has been hired to elevate Randolph’s brand awareness locally and nationally through business and lifestyle media placements.

“We are very excited to enter into business with Regan Communications Group,” said Peter Waszkiewicz, President and CEO of Randolph. “Randolph has been in business for over 40 years and many people are still unaware of our history and products. We know that working with Regan they will increase our awareness locally and nationally.”

I’m not a good tourist, I don’t like tourism.—Joe Sacco

The City of New London announced today that it has hired Quinn & Hary Marketing, a Regan Communications company located in New London, Connecticut, as its agency of record for public relations services.

The local firm has been contracted through city council approved funding to secure editorial opportunities for the City and its cultural, arts, music, historic and tourism organizations, including the Garde Arts Center, Hygienic Art, New London County Historical Society, New London Landmarks, New London Main Street, New London Maritime Society, New London Music Fest, New London Port Authority, New London Pride Festival, Ocean Beach Park, OpSail, Provenance Center, and Renaissances City Development Association.

 

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