WPP has announced that its wholly owned operating company, Hill + Knowlton Strategies has acquired SJR Group LLC (“Group SJR”). Group SJR develops and creates digital content enabling marketers to build brands and cultivate audiences.

Group SJR was founded in 2004 and is based in New York with an office in Los Angeles. Group SJR’s unaudited revenues for the year ended 31 May 2013 were $13.6 million. Clients include the Motion Picture Association of America, TED, GE, Xerox and Dell. The company employs 50 people.

This investment continues WPP’s strategy of strengthening the Group’s capabilities in digital media and in content development that goes beyond traditional public relations and public affairs. WPP’s digital revenues were well over US$5 billion in 2012 and represented 33% of total Group revenues of US$16.5 billion. The Group is targeting 35-40% of revenues for digital in the next five years. Public relations and public affairs were $1.5 billion in 2012 and represented 9% of total Group revenues of $16.5 billion.