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Spin the Agencies of Record

“Twinkies are the best friend I’ve ever had.”—Dead Kennedys

Hostess Brands, LLC has named Bernstein-Rein and LAK Public Relations, Inc. as their advertising and public relations agencies of record, as America’s most iconic snack cake brand mounts “The Sweetest Comeback in the History of Ever” this summer.

“I am pleased to announce BR and LAK as our agencies of record for advertising and PR respectively. They are both strategic partners that have outstanding creativity and enthusiasm,” said Rich Seban, President of Hostess Brands, LLC. “They have consistently demonstrated their ability to move quickly and decisively to capitalize on opportunities for the benefit of Hostess. I am pleased they are part of our team.”

The agencies, both of which have long histories working with Hostess and its brands, have developed fully-integrated, pre- and post-launch marketing programs that include traditional advertising, social media, digital advertising, guerrilla marketing and street teams, among other tactics.

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”—Jeff Bezos

Hill+Knowlton Strategies, a wholly owned subsidiary of WPP, announced today that it has acquired Group SJR. Group SJR develops and creates digital content enabling marketers to build brands and cultivate audiences.

“As more and more companies seek a new solution that bridges the strengths of public relations and marketing to meet their strategic goals, many are turning to the power of branded and owned digital content,” said Jack Martin, global chairman and CEO of Hill+Knowlton Strategies. “Our outstanding strategic, digital, content and creative capabilities are already true differentiators for the firm. Welcoming Group SJR to the H+K family, as specialists in building audiences through great content, bolsters and complements our existing digital storytelling expertise and provides vast opportunity for both firms and for our clients.”

Founded in 2004, Group SJR is a marketing communications firm with offices in New York and Los Angeles. The firm represents such organizations as Dell, GE, the Motion Picture Association of America (MPAA), TED and Xerox, among others.

“I had to stop driving my car for a while… the tires got dizzy.”—Steven Wright

Bridgestone Americas Tire Operations has selected Publicis Dallas as its lead creative and strategic agency, effectively ending a 7-year relationship with The Richards Group. Bridgestone Americas Tire Operations has been a major sponsor of the National Football League’s Super Bowl for the last several years, and together with The Richards Group aired many successful and humorous ads. The brand will most likely remain a sponsor of the Super Bowl as it moves forward with Publicis Dallas.

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