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“Take care of your body. It’s the only place you have to live.”—Jim Rohn

PHIT America – the non-profit education and advocacy organization designed to combat the obesity and sedentary activity crisis – has selected Buffalo Communications (Buffalo) as its public relations agency.

Buffalo will create and implement an aggressive publicity and media-relations program targeting print, digital and broadcast outlets with focus on consumer health and wellness, sports, business, parenting and related editorial niches.

Since its January 2013 launch, more than 130 leading companies and associations from the sports, fitness, retail and media industries have contributed funds and services to support PHIT America. Each shares the vision and goal to create “A Movement for a Fit and Healthy America” by educating men, women and children about the importance of an active lifestyle to improve overall health.

“A sedentary lifestyle is the prime contributor to escalating health care costs we all face,” says Jim Baugh, Founder of PHIT America, former President of Wilson Sporting Goods and a 2011 inductee into the Sporting Goods Industry Hall of Fame. “Consistent press coverage through Buffalo’s national network of contacts will impart ways to fight the obesity epidemic gripping the country.”

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