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Lovers of air travel find it exhilarating to hang poised between the illusion of immortality and the fact of death.—Alexander Chase

Air New Zealand has appointed MWW, a top five global independent public relations firm, as its North American PR agency following a multiagency pitch.

The agency will work with Air New Zealand to drive brand awareness in the United States and Canada, with a focus on the airline’s west coast hubs of Los Angeles, San Francisco and Vancouver. Key upcoming projects will include leveraging sponsorship of the second Hobbit film, managing the airline’s International Media Program alongside tourism partners and continuing to build trade and travel media relations. The team will be led out of MWW’s Los Angeles office, with support from MWW offices across the U.S.

Air New Zealand’s Brand Manager Western Markets, John Wilhelm, says the airline’s aggressive growth strategy in North America will benefit from the creativity, strong west coast presence and social media insights demonstrated by MWW in the pitch process. MWW’s growing travel and tourism practice is comprised of industry experts with strong traditional and digital media relations.

It was luxuries like air conditioning that brought down the Roman Empire. With air conditioning their windows were shut, they couldn’t hear the barbarians coming.—Garrison Keiller

Strategic digital marketing firm LACED Agency has been officially selected for social media marketing duties for Williams Products (formerly Williams Comfort), a successful HVAC manufacturer located out of Colton, CA. The announcement marks a significant milestone in LACED Agency’s ongoing relationship with Williams Products, which began in April of 2013 with the launch of a 90-Day Social Media Pilot Program.

“It has been a successful pleasure to work with LACED Agency. In less than 90 days, they have taken Williams Products from zero existence in Social Media and developed a presence in the Social Media that Williams Products is very proud,” says, Tami Williams, VP of Marketing at Williams Products.

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