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STUDY: Digital Media to Average 15.5 Hours Daily by 2015

rise-of-social-mediaSo, is this awareness…or addiction?

As you see from the headline, and we read from the Los Angeles Times, Americans are getting more and more attached to our smartphones, tablets and computers. Call it voyeurism, narcissism or get-a-damn-job-ism, but this study shows that the average American will soon spend 15.5 hours on digital media each day.

The study, “How Much Media? 2013 Report on American Consumers,” was produced by the Institute for Communication Technology Management at the USC Marshall School of Business.

By 2015, data indicate that Americans will consume media for more than 1.7 trillion hours, an average of 15.5 hours per person per day. Mobile messaging hours, which last year accounted for about 9% of voice call hours, will double to more than 18% of voice hours, a year-over-year growth rate of more than 27%, the report said.

A bulk of this online staring into nothingness is viewing video via the Internet. In 2008, that viewing was three hours each month. In 2011, it increased to six hours each month. By 2015, that number will skyrocket to 11 hours each month for the average American.

In case you are missing the high-tech speak, how about this excerpt from ScienceDaily.com after the jump (take that, intellectuals):

Americans consume an enormous amount of media daily via television, radio, phone and computer. As you read this article on the Internet, perhaps while checking the text messages on your smartphone or listening to satellite radio, that statement undoubtedly rings true. But exactly how much media flows to individuals and households in a year? Try 6.9 zettabytes — that’s 6.9 million MILLION gigabytes.

I never knew there was a thingy called a zettabyte, but it sounds impressive. And if Americans can absorb something that technical, surely these statistics show more than people can’t get enough of trolling, cyberbullying and porn?

Yeah, who am I kidding. Get a job, people!

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