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STUDY: Social Media Users Are Disproportionately Female

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In another study confirming and expanding upon something we already knew, the listicle specialists at FinancesOnline found that women are more active and interactive on social in nearly every category—and that they will have the greatest influence over what shape the networks take next.

Some of the findings, based on data taken from Nielsen and the Pew Research Center, are actually a little surprising:

Women are more likely than men to interact with brands on social across all categories. They are:

  • 10% more likely to state their support
  • 6% more likely to make efforts to stay up to date on brands’ activities
  • 3% more likely to leave comments

They also get more of their news from social and use mobile devices at far higher rates than their male counterparts.

On the whole, the study is less interesting for confirming an impression than for elaborating on the details behind that impression. Infographic after the jump, of course…

social-media-infographic

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