TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Taco Bell Turns Hoax Into Hurrahs

Taco Bell made the residents of Bethel, AK very happy when they brought in hundreds of pounds of food to serve residents who had been tricked into thinking that the fast-food chain would be opening a new restaurant in their town. Separately, Alaska is getting a lot of love these days, no?

[via, h/t @VitroAgency]
They captured the airlift on video and turned it into a series of clips showcasing their kindness and the happy folks who were there to receive it.

Taco Bell sure does know how to turn a potential PR negative into a positive. Although they can occasionally overstep.

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!