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Posts Tagged ‘30 Rock’

Hit the Refresh Button with Five Tips and Tools to Stay Cool

“Baked in” is a popular media technology phrase, but with the latest heat wave, humans are the ones baking. This week it’s high time to share a few pointers for shaking off the extreme heat. The items here involve travel, cocktails, apps, celebrities and sandals, but for a change of pace, no celebrity scandals.

1.Visit the minus5° Ice Bar in New York and Las Vegas: The hotel brand that’s eliminating traditional room service, Hilton, just adopted a more novel option– an icy venue where it’s minus 5 degrees centigrade (or 23 degrees Fahrenheit). While igloo hotels in wintry places have long been popular, selected hotels (New York’s Hilton midtown and Las Vegas’ Monte Carlo and Mandalay Bay casino resorts), adopted the concept for cocktails. At minus5°, sculptures, furniture and glasses are all made of ice. This entertaining retreat charges a cover and lends guests insulated parkas and gloves.

2.Watch a rerun of Anthony Bourdain: Parts Unknown – Canada episode: Another place one needs warm clothing is Canada, and that’s where the devil-may-care celebrity chef trekked last winter. He spent time in Montreal, Quebec City and the province of Quebec while visiting with well-known Canadian chefs and restaurant owners. They went ice fishing and dined in an ice shack on a frozen lake. However, if you find the food they’re consuming too hearty, (Bourdain calls the meals a “Franco Canadian full-on assault on the liver”), then take a TV break and enjoy lighter fare. …

3.Try Ben & Jerry’s Liz Lemon Greek Frozen Yogurt: The flavor is lemon Greek frozen yogurt with blueberry lavender swirl, or as the website calls it, lemon-y-blueberry-y. The print ad announcing the new product shows an image of a figure based on Tina Fey’s 30 Rock character attempting to skate with a giant lemon on Rockefeller Center’s lemon-framed ice rink. Ben & Jerry’s dedicated the product in honor of Tina Fey’s longtime support of Jumpstart, an early education organization for children in low-income areas.

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ABC Campaign Calls on Viewers to Help Save Its Own Show

Here’s an interesting twist on the “low-rated cult favorite on life support” trend: the ABC network has created an ad campaign urging fans of its admired but struggling sitcom Happy Endings to help save the show by…you know, watching it live.

It’s almost like a mirror image of the challenge faced by critics’ favorites 30 Rock and Community, whose stars Tina Fey and Joel McHale accused NBC (in classic passive-aggressive style) of failing to properly promote their shows. In those cases, the actors themselves encouraged fans to voice their support via grassroots social media campaigns.

Of course this isn’t really groundbreaking public relations news, but it’s interesting because we’ve never heard of a network pulling a marketing move like this before — and something tells us that it will become more common as the TV business model changes to keep up with every other form of content distribution. Here’s the spot:

There’s also a hashtag and some funny tweets:

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Ben & Jerry’s 30 Rock Ice Cream to Guest Star in Finale

Ben & Jerry's 30 Rock Ice CreamThe public loves to tune in to the end of anything. We’re still mad about the last episode of The Sopranos, saddened by the rumored death of Twinkies and, deep down, a little disappointed that the whole “2012 apocalypse” thing never came to pass.

Tomorrow marks the final episode of 30 Rock‘s last season, and we can’t wait to see how the 7-year-old show will end. This perpetual underdog of a sitcom resonated with certain segments of the public, who came to know the characters and quote them during office meetings and happy hours. But now it’s time to say goodbye.

Farewells, of course, bring big ratings numbers. Tomorrow night millions of Americans will watch as Liz Lemon, Jenna Maroney, Jack Donaghy, and that guy who plays Tracy Morgan ride off into the flat screen sunset along with Ben & Jerry. That’s right–the ice cream guys.

Ben & Jerry didn’t become ice cream moguls because they were quirky farmhands; they’ve been a savvy PR team from the beginning. This week, while other brands roll the dice and blow their entire annual marketing budgets on Super Bowl ads, Ben & Jerry chose to aim for a demographic that appreciates their brand of quirk. We have little doubt that fans will literally eat up their latest release, 30 Rock Ice Cream (not to be confused with the Alec Baldwin classic “Schweddy Balls.

Ben and Jerry’s doesn’t want to steal the show, however; the ingredients to the new flavor won’t be revealed until after it’s all over. Let’s just hope Tracy Morgan didn’t make the recipe.

Oh, and here’s Brian Williams explaining the project like only he can:

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G.E. Is Totally Cool With 30 Rock, You Guys

30 Rock Tina Fey Alec BaldwinSay you’re a PR/branding exec at a big corporation. Say there’s a certain sitcom that’s been making fun of you mercilessly for seven years (while appearing on a network that you once owned). What would you do?

Well, if you’re General Electric and that sitcom is 30 Rock, you embrace it after maintaining an adversarial relationship for more than six seasons. G.E., which has seen its “Six Sigma” super-productivity culture mocked repeatedly by Tina Fey, recently decided to let the public know that it is totally in on the joke.

We weren’t the only ones who noticed the company’s weird “thank you” commercial on last week’s episode. Global director of brand management Linda Boff explained everything to Ad Age, saying “G.E. employees and G.E. executives have laughed for the last seven years along with the rest of the audience.”

Oh yeah? Something tells us that former CEO/conspiracy theorist Jack Welch (aka Jack Donaghy) didn’t even chuckle, but at least somebody has a sense of humor.

It’s a bit of a rebranding, really:

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U.S. Open Tennis Follows A Social Game Plan

With two weeks of celebrity sightings, corporate entertaining, and lively spectators, the U.S. Open tennis tournament is a highly social sports event. Earlier this summer the U.S. Tennis Association (USTA) increased fans’ social options by launching the contest “Follow Me to the U.S. Open.

PRNewser spoke with USTA communications director, Tim Curry, and marketing director, Nicole Jeter West, about the contest, attracting international attendees, and plans for the final match taking place on 9/11.

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