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Posts Tagged ‘72andSunny’

Carl’s Jr.’s Strawberry Pop-Tart Ice Cream Sandwich Unveiled in Appropriately Epic Fashion

Remember Dunkin’ Donuts’ breakfast sandwich that replaced a bagel with two doughnuts? Well, just in time for the hottest part of summer, Carl’s Jr. is unveiling its own frosty version of a sandwich between non-traditional bread substitutes, and is doing so in truly epic fashion. In the latest promo from the burger chain (below), the Strawberry Pop-Tart Ice Cream Sandwich (a mouthful in more ways than one!) receives a debut befitting a modern marvel of mythic proportions…which, of course, it is.

The ad, created by agency 72andSunny, pairs the immediately recognizable and unquestionably epic theme from “2001: A Space Odyssey” with rave reviews from notable sources like The Huffington Post. The viewer is then given an up-close view as the tantalizing treat is assembled by hand, and is completed (in all its glory) just as the music reaches its climax.

We must say, even though we were taken in by the intensity of it all, we were left wondering one thing: Weren’t we just given detailed instructions on how to construct such a wonder of epic deliciousness ourselves out of things we probably already have in the kitchen (a pop tart, an ice cream scoop, and some ice cream)? Read more

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Roll Call: Glover Park Group, VOX Global, Behan Communications and More

The Glover Park Group announced that John Hughes joined the firm as a senior vice president in the Government Affairs practice. Hughes will be based in GPG’s Washington, D.C. office and will work on a broad range of the firm’s clients. John was most recently senior policy advisor to House Democratic Whip Steny Hoyer on financial services, trade, manufacturing, small business, housing, and consumer protection issues. Previously, John served as counsel to the House Financial Services Committee and, prior to joining the Committee’s majority staff in 2007, was managing director of tax advocacy at the National Council of State Housing Agencies. (Release)

VOX Global announced its recent hire of John Dunagan, who will join the VOX leadership team as a senior vice president. Most recently, Dunagan served as senior vice president at DDC Advocacy. Prior to DDC, Dunagan co-founded CrossLink Strategy Group (later Mercury) where he pioneered unique issue advocacy techniques including Media Where it Matters and RootsTube. Dunagan will work out of the firm’s Washington, DC office location. (Release)

Jonathan Cohen has been named chief operating officer at Behan Communications. Cohen joined Behan Communications in 2012 to help lead the firm’s expansion. He has an extensive background in journalism, government and public affairs and has led a number of strategic communications firms to success and played a leading role in the turnaround of two technology companies. Formerly a publisher of Commentary Magazine and an advisor to New York City Mayor Ed Koch, Jon also has served as president of The Weiser Group, a global public relations firm, and of Cohen Strategic LLC, an international consulting group. (Website)

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Spin the Agencies of Record

ClickN KIDS, a children’s software company, has chosen Atomic PR as its AOR. The firm will help launch new products, and promote the benefits of ClickN KIDS software, which focus on improving literacy. The account will be handled about of Atomic’s L.A. office.

M Booth has added Montage Deer Valley, a mountain resort that’s part of the Montage Hotels & Resorts list of locations, to its roster. M Booth already represents Montage Laguna Beach and Montage Beverly Hills. The firm will raise brand awareness through media relations, tying their work to revenue.

Susan Magrino Agency has been selected to promote the new book Diamond Dishes: From the Kitchens of Baseball’s Biggest Stars. The firm will execute a media relations campaign.

Spa and wellness company exhale has chosen 72andSunny to lead the PR effort for all 18 exhale locations. Kerry Fitzmaurice, director of PR for the firm, will lead the account.

CouponMob has chosen PReturn for media relations, messaging, media training, content creation, and thought leadership services. Efforts will target both merchants and consumers.