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Posts Tagged ‘Aaron Hernandez’

American Public to Soccer: Now Is Not the Time to Take a Dive

Most kids in high school know one thing: the good looking girls like the popular guys, and if you’re on the football team—yes, American football—then you’re doing okay with the ladies. Meanwhile, the rest of us turn to unhealthy habits, The Catcher in the Rye, and hanging out in poorly lit parking lots.

Over the years, however, the sport of soccer—yes, European/South American/African/Asian football—has been making inroads with the American public. But it feels like it is taking forever. Seriously. Just when it appears the American public is finally going to fall in love with soccer, something weird happens. The public gets cold feet. The public backs away. It refuses to commit, and runs back to the stable, familiar, good-looking NFL and its bazillions of dollars and father who is a rich doctor and drives a Lexus. Poor soccer is left at home, brooding on the couch, devouring ice cream with its bare hands.

The American public loves a winner, and soccer hasn’t been able to throw itself that raucous champagne-drenched party for champions that the good-looking girls need in order to be popular.

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Patriots Coach Bill Belichick Is a Media Relations Genius

“You keep it boring, String. You keep it dead f*cking boring.” – Joseph “Prop Joe” Stewart

Gangster’s motto or PR strategy? It’s both: the quote succinctly explains how drug kingpin Stringer Bell avoids attracting too much attention from the cops and how Bill Belichick, coach of football’s incredibly successful New England Patriots, manages to keep his team in the media’s good graces despite several recent run-ins with the Bad News Bears.

In an article titled “Nobody outworks Belichick in the game of media control,” former Patriot and current Sporting News analyst Ross Tucker explains the man’s secret: keep things nice and dull.

Sounds too simple, doesn’t it? For most pigskin squads, news of a top receiver’s indictment for murder and the arrival of Tim “Jesus Is My Homeboy” Tebow would attract more bad press than a Kardashian wedding. Yet the Patriots have so far managed to avoid the fallout from the Aaron Hernandez and Tebow sideshows. According to Tucker, it’s because the team is “uniquely suited to handle the media scrutiny,” and it all comes back to the man in charge and his diligent approach to PR.

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