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Posts Tagged ‘ABC’

Samsung Claims Oscars Selfie Was ‘Organic,’ Also Has a Bridge to Sell You

You’d think Samsung would just accept its good luck and bask in all the attention that came with Ellen’s record-breaking Oscar tweet. But no story is complete without a little spin.

Amidst theories that Samsung directed Ellen to take the pic, a spokesperson told TechCrunch that said selfie was “A great surprise for everyone”, claiming that “…we were delighted to see Ellen organically incorporate the device into the selfie moment that had everyone talking.”

Just to get this straight: the company paid $20M to sponsor a show whose host just happened to use its newest product in the biggest stunt of the night? Note that Ellen also pulled an Oprah with the Galaxy yesterday:

You get a phone, and you get a phone, and Samsung gets…more free publicity?

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It’s Scandal Premiere Night! And Some Fans Got A Goodie Bag to Get Ready

roland martin scandalOf course you know what today is! It’s Scandal premiere day and thank goodness for it because I don’t know how much longer we could’ve gone without a dose of Liv, Fitz and the rest of the Gladiators!

Twitter timelines around the country have been lit up all day with anticipation as people just went through the motions in order to get home to their wine and jam. As if you needed it, this is proof positive of the huge impact that Twitter has had on the success of this blockbuster show.

That fact wasn’t lost on the Scandal folks who spent the day filling their timeline with every manner of reminder for tonight’s program, from Vine videos (we’ve got one after the jump) to pictures to links and retweets.

It also helps that ABC has got support from some notable names. TV One host Roland Martin is an unabashed fan. Because he’s so loyal and a noted media figure, he got a pretty cool swag bag to get the Scandal party started.

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Update: No Roses For The Bachelor, Who Says There Shouldn’t Be A Gay Star On The Show

jp computer

During an interview with a reporter from The TV Page, Sean Daly, JP Galavais, who’s currently the Bachelor, looking for love with one of 25 or so women on the hit ABC reality show, said he didn’t think it would be appropriate for a gay or bisexual star to appear on the show.

A former Venezuelan soccer player and former contestant on The Bachelorette, Juan Pablo has been wooing the ladies (on TV and in the audience) for the past couple of weeks. In fact, the debut of his season of the show was the highest in three years, up 17 percent from a year ago.

So the comments revealed today (said during the Television Critics Association press tour), in addition to being offensive, come at a time when ABC would much rather be celebrating the success of the program.

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Van Scott Takes His PR Talents from CNN to ABC

XWTwhSLCHere’s a quick bit of industry movement on this fine Friday. Van Scott, the chief contact for our sister site TVNewser, has left his position at the original Cable News Network to join ABC.

In his own words, he “will be joining ABC News as the Communications Director for Diane Sawyer, ‘World News,’ and ABC News politics, election coverage and breaking news” as of next week.

We wish him the best in his new position—and we have no doubt that he will continue to provide only the finest quality grist for the TV news mill.

Roll Call: Vox Solid Communications, Leo Burnett, Fusion and More

Vox Solid Communications announced its newest hire: Marci Bylund as public relations and social media manager. In Bylund’s new role, she oversees and executes social media efforts for Vox Solid Communications clients on multiple platforms ranging from mainstays Facebook and Twitter to emerging sites such as Snapchat and Vine. She also works closely with agency owners Erika Pope and Marina Nicola on public relations strategies, in addition to supervising photo and video shoots. Bylund has 16 years of experience in communications, which spans the high tech, consumer and tourism industries. Bylund’s expertise is in writing, event staffing and management and crisis communications. Prior to Vox Solid Communications, she worked at Blanc + Otus Public Relations in San Francisco and R&R Partners in Las Vegas. (Release)

Steve Chavez was named chief creative officer of Leo Burnett‘s Detroit branch. Chavez joined Leo Burnett in 2010 and previously served as global executive creative director, overseeing the agency’s full GM portfolio. Chavez most recently served as ECD on the Chevy Silverado relaunch campaign and has overseen global work for the agency on its overall General Motors business. Prior to Leo, Chavez spent five years as a creative director at Saatchi & Saatchi LA and has also held senior creative positions at the likes of Ogilvy and Doner.(AgencySpy)

David Ford is joining Fusion as vice president for corporate communications. He will be based at the firm’s Miami headquarters starting in mid-September. David will oversee all external and internal communications for Fusion and serve as a primary point of contact with key members of the media. David has forged important relationships inside both ABC and Univision, and joins Fusion from the ABC News PR team. He has worked closely with the communications teams at Univision since Fusion’s earliest days. Most recently, David oversaw media relations for ABC’s flagship evening newscast “World News with Diane Sawyer.” (Release) Read more

Brands See Opportunity In Gay Marriage Ruling

We can all agree on one thing: today’s Supreme Court decision invalidating the 1996 Defense of Marriage Act was, is, and will continue to be a big deal. It’s not that the justices’ conclusions were a big surprise as most observers did not expect them to uphold existing gay marriage bans on the state or federal level. But it still inspired strong emotions for many Americans.

Of course, politicians of all stripes were quick to offer their takes on the issue.

In other words, the debate will go on. Now for the question of the day: how can brands turn this major cultural and political event into a great PR opportunity?

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ABC Campaign Calls on Viewers to Help Save Its Own Show

Here’s an interesting twist on the “low-rated cult favorite on life support” trend: the ABC network has created an ad campaign urging fans of its admired but struggling sitcom Happy Endings to help save the show by…you know, watching it live.

It’s almost like a mirror image of the challenge faced by critics’ favorites 30 Rock and Community, whose stars Tina Fey and Joel McHale accused NBC (in classic passive-aggressive style) of failing to properly promote their shows. In those cases, the actors themselves encouraged fans to voice their support via grassroots social media campaigns.

Of course this isn’t really groundbreaking public relations news, but it’s interesting because we’ve never heard of a network pulling a marketing move like this before — and something tells us that it will become more common as the TV business model changes to keep up with every other form of content distribution. Here’s the spot:

There’s also a hashtag and some funny tweets:

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Male-Targeted Shows’ Huge Female Viewerships Defy Marketing Clichés

Once upon a time, at the same time every week, one of my roommates and I had to ditch our apartment (occupied by a few fellow young women) for a guy friend’s abode so that we could watch South Park as it aired — our own TV was occupied by banter delivered at tongue-twisting-speed by The Gilmore Girls, which aired at the same time as our beloved Kyle and Cartman. So when this female fan of shows like Rescue Me, Archer, and The Following read AdAge’s article discussing the popularity of male-targeted shows among women, the first thing I thought was, “I knew it wasn’t just us!”

In fact, the highest-rated cable show among women so far this year is not FOX‘s female-targeted New Girl or Lifetime‘s Dance Moms, but AMC‘s gore-filled zombie apocalypse drama The Walking Dead. According to Nielsen, the February 10 mid-season premiere of The Walking Dead drew a 5.0 rating/11 share among women 18-49 (almost twice that of its nearest competitor). To give that number some context, shows like ABC’s Once Upon a Time and CBSThe Good Wife are lucky when the same demographic comes in above a 1.5.

So does that mean that women are seeing past gore and violence to intricate story lines and interesting characters? It’s not that simple. Horizon Media research director Brad Adgate says gore isn’t necessarily a turnoff for women. “If there’s one genre that’s really popular with men and women, science fiction is it—anything that deals with the occult really.” To support his point, Adgate mentions long-running procedurals like CSI and Law & Order: SVU, which boast an overwhelmingly female audience.

It seems we ladies aren’t wading through the scary stuff–we are wholly engrossed in it. Girls may be sugar and spice and everything nice, but we also like to watch shows about serial killers.

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PETA Drowns Joaquin Phoenix in Rejected Oscars Ad Spot

We’ve been wondering why Oscar-nominated actor Joaquin Phoenix hasn’t appeared in many films of late, and now we know the answer: PETA drowned him.

The world’s largest animal rights group is no stranger to controversial advertising. In fact, it could be argued that most of its past campaign themes–from models wearing nothing but strategically-placed lettuce leaves to ads likening the slaughter of chickens to the Holocaust–were developed with shock value in mind.

Now, PETA is claiming that ABC declined to air its latest spot during the upcoming Oscars telecast because it’s too “political and controversial.” The commercial features Phoenix submerged in water, as his voice-over draws parallels between the pain and fear associated with drowning and the ordeal of fish doomed to suffocate in the air after being caught. We’re willing to bet PETA didn’t actually expect ABC to run its ad, and was counting on the “too controversial” label to garner the attention the group is so good at earning. I mean, we took the bait, didn’t we? (No pun intended).

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World’s Public To Meet in Times Square Tonight

Times Square in New York City will, once again, become the sun in our universe of public relations.

Not only are 1 million guests personally attending the lowering of the Times Square Ball down One Times Square building, but 1 billion more people are expected to tune in via TV and digital devices as the world rings in 2013. It doesn’t get any more public than that.

ABC’s annual “New Year’s Rockin Eve” has helped make Times Square the most expensive billboard advertising real estate on the planet, with companies such as Dunkin’ Donuts
paying $3.6 million a year for its signage and Anheuser-Bush shelling out $3.1 million for its space on One Times Square building.

This year, of course, the world will miss the iconic personality of Dick Clark. Yet the tradition will continue as this year’s Times Square Ball, made of Waterford Crystal (so keep the kids out of the Times Square dining room), heralds the theme “Let There Be Peace.” Indeed. That is one sentiment we can all agree on.

Happy New Year to all of our wonderful readers and thank you for supporting PRNewser. We’re looking forward to a healthy, safe, and productive 2013 with all of you!

For a live stream of the celebration visit the Times Square New Year’s Eve 2013 Live Webcast.

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