These days, consumers get endless teasers before the actual debut of the thing that’s teasing them. A song comes out before the album drops. (Two songs, two albums if you’re Prince.) Movie trailers keep coming and they get longer and longer as opening day approaches.
TV has to tease its programs too. And apparently the new thing is to make the pilot available online before it’s actual premiere date. Just in the past couple of weeks, we’ve had the pilot of Selfie, the ABC show starring John Cho and Karen Gillan, and the NBC show A to Z starring Ben Feldman (better known as Mad Men‘s Ginsberg, the guy who gave Peggy his nipple in a box) and Cristin Milioti. Both are comedies geared toward a younger crowd. Which might explain the online premiere.