TVNewser Show TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Anderson Cooper’

If You’re CNN, Which Do You Choose? The Brand or Ratings?

CNN MH370 coverageCNN‘s ratings got a boost from coverage of the missing Malaysia Airlines flight that has been called both “breathless” and “speculative.” In the process, its reputation has taken a hit.

The AP noted in mid-May — the point when CNN’s round-the-clock reporting of MH370 was hitting a fever pitch — that various shows on the news network had seen a spike in viewership. One Thursday, programming reached 588,000 viewers where they usually reach 320,000. And Anderson Cooper, who would usually have 444,000 people watching his program, was reaching numbers closer to one million.

However, YouGov BrandIndex data shows that perception of the network (and HLN) had dropped in the first three months of this year after reaching near highs at the end of 2013.

So to get those bumps in eyeballs, the network had to sacrifice a piece of the brand’s perceived quality. The question is whether it’s worth it.

Read more

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

CNN Correspondent Was Totally (Not) High During Pot Report

We’re pretty sure Randi Kaye was just feeling the crowd’s vibe after those tacos, and Wiki Answers tells us there’s no such thing as a “contact high”—but Anderson Cooper couldn’t stop smiling.

Legal marijuana may yet become America’s next great industry (color us skeptical), but if you watch the whole segment we think you’ll agree: the business at large needs some more credible spokespeople before it can convince bankers to handle its money.

Small steps.

(H/T Gawker)

Frank Ocean, Anderson Cooper Revelations Speak Volumes

Frank Ocean, the Odd Future singer with an upcoming solo album “Channel Orange,” has revealed in a letter on his Tumblr that he’s bisexual. The missive was published mere days after Anderson Cooper revealed that he’s gay. Cooper’s revelation wasn’t greeted with quite as much surprise as Ocean’s, but both are being regarded as large steps towards increasing the visibility of the LGBT community.

Read more

Revolving Door: Anderson Cooper; CNN; NBC News head talks Ann Curry, and more

Anderson Cooper revealed in an email to The Daily Beast’s Andrew Sullivan that he’s gay. “I couldn’t be any more happy, comfortable with myself, and proud,” he adds. Perhaps more importantly, he said that he felt he needed to say something on this topic because people may have mistaken his reticence for feelings of shame. Moreover, instances of bullying and discrimination make speaking out a necessity.

“I still consider myself a reserved person and I hope this doesn’t mean an end to a small amount of personal space. But I do think visibility is important, more important than preserving my reporter’s shield of privacy,” Cooper writes at the end of his comments.

Read more

Save the Children Campaign Targets Famine in East Africa

Using heartbreaking footage from East Africa and a soundtrack by Bob Marley & the Wailers, director Kevin MacDonald has created the clip above for Save the Children, which has intensified its fundraising efforts to benefit children starving in Somalia.

The organization’s new social media campaign “I’m Gonna Be Your Friend” (the song is called “High Tide or Low Tide”)  has a website where you can view the clip, click on a link to download the song, and click to make a donation. Bob Marley’s Facebook page also has information about Save the Children’s appeal for help.

There’s also a twitter hashtag, #beafriend, where celebs like Lady Gaga and Justin Bieber are spreading the word to generate awareness and donations for the cause.

As if this clip weren’t enough, Anderson Cooper anchored his show AC360 from a hospital in Mogadishu last night, reinforcing the great peril that children and families are in and the great need. You can learn more about the dire situation in Somalia by clicking here.

Going Beyond Your Target Audience with Multicultural Outreach

As we mentioned earlier today, we paid a visit to the PromaxBDA event, where entertainment marketing is the big focus. This morning’s panel discussion, “Targeted Marketing: How to Affect Audience Uptick Through Inclusive Marketing” offered case studies that showed how major brands, Fox Broadcasting , Lifetime, and CNN among them, are reaching multicultural audiences.

Because of this year’s Census numbers, a lot of the discussion focused on how to target Hispanic audiences. However, targeting one group doesn’t mean you’re not reaching others. The examples presented showed how audiences don’t live in a cultural vacuum, and what works with one group may relate to others as well.

In one interesting example, Danny Mandelbaum, marketing brand director for Heineken, said a commercial that had been intended for Hispanic audiences (above) went over so well, it’s now being shown in countries around the world.

Read more

Apple’s Tim Cook Tops the ‘Out’ Power 50

Photo: Joshua Scott

Apple COO Tim Cook has topped the fifth annual Out magazine Power 50, the list of the most influential members of the LGBT community. According to the magazine, this is the first time that someone from the tech community was chosen. Out goes on to say that Cook has “made sure Apple could deliver as demand rocketed” and calls him a “leader in waiting.”

Also in the top 10 on the list are Ellen Degeneres, Anderson Cooper, and Fox News’ Shepard Smith. You can check out the complete list here.

Outreach Efforts Continue in the Wake of Japan Quake and Tsunami

While sitting on a panel at the SXSW conference with three other executives from Japanese mobile and social networks, Takahito Iguchi nearly broke down when he got to a slide on his deck that said “SAVE JAPAN.” According to the New York Times story about the panel discussion, “the executives described in interviews how mobile and social sites became vital when the earthquake struck because landlines went down, as did voice and e-mail services on cellphones.”

Tak Miyata, SVP of global business at Mixi says, in the story, that his site’s traffic went up 800 percent.

SXSW attendees have demonstrated their awareness of the aftermath of Japan’s earthquake and tsunami, with donations to SXSW4Japan nearly reaching its $50,000 goal.

Social networks, media outlets, and other businesses and organizations have been getting the word out about news and philanthropic efforts following the quake and tsunami. After the jump, a few examples.

Read more

Is John Boehner Crying Too Much?

Following his teary interview on 60 Minutes, the media started analyzing the case for and against weepy public appearances, and asking questions about where all of House Speaker-elect John Boehner‘s emotion comes from.

Anderson Cooper defended Boehner on The View, saying that it’s something that makes him, and men, more human.  New York Times columnist Gail Collins asks if current Speaker Nancy Pelosi, as a woman, would be able to get away with such liberal waterworks. (Her answer is no. Sarah Palin, speaking with ABC News, seems to agree.)

The American Spectator takes a look back at politicians who have shed a tear, including Edmund Muskie, a case where crying was enough for people to “dismiss his candidacy.” AOL columnist Matt Lewis even takes a look at suspicions that Boehner has a drinking problem.

Click here for video of the 60 Minutes interview. Does Boehner need to better control his emotions?

CNN, ‘People,’ and Cartoon Network Partner for Anti-Bullying Initiative

CNN’s Anderson Cooper will host a one-hour town hall special on Friday, October 8 titled Bullying: No Escape; an AC 360 Special report with People Magazine and Cartoon Network that will tackle the issue of bullying in America. Among the guests scheduled to appear are American Idol finalist Crystal Bowersox and TV psychologist Dr. Phil McGraw.

Leading up to the special report, Anderson Cooper 360° and People Magazine will air a week-long report on bullying. Anderson Cooper has dealt with the subject in previous reports.

The initiative coincides with Bullying Prevention Month. CNN will also air a series “Back to School=Back to Bullies” on American Morning, with a special segment for the series on HLN, CNN Student News, and CNN.com/Bullying. People Magazine will dedicate a special package on the subject in the October 18 issue.

And Cartoon Network, has announced a long-term commitment through the “Stop Bullying: Speak Up” initiative launching Monday, October 4 in partnership with the Boys & Girls Club of America, The Anti-Defamation League, The U.S. Department of Education’s Office of Safe and Drug-Free Schools, and the U.S. Department of Health and Human Services “Stop Bullying Now” campaign. The network will provide an online resources for parents.