TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Andy Plesser’

Robert Scoble on Being a Spokesperson and a Reporter

Beet.TV’s Andy Plesser just sent us this video interview he did with blogger Robert Scoble. It’s interesting how Scoble is one of the few in tech who have been able to walk the line between maintaining an editorial brand, and also being a paid spokesperson.

As Andy notes, “Robert is a full-time employee of RackSpace, the Texas-based enterprise hosting company. The job provides him financial support and editorial autonomy to travel the world to report for his blog and produce videos. Robert serves as the company’s ‘ambassador’ and PR rep in Silicon Valley.”

Join us this Thursday when Andy joins mediabistro for our “20 Tips in 20 Minutes” webinar series to speak on the topic “Using PR and Video to Amplify the Message.”

Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!

Need a Primer on Web Video? Get One In An Hour, Next Week

beettv-logo.png

You may have seen the text ad running on PRNewser about our upcoming webcast with Andy Plesser of the popular digital media video blog Beet.tv. Andy recently shot a video with an Verizon spokesperson that has racked up 600,000 views.

How did he do it?

We’ll ask him next week in our next “20 Tips in 20 Minutes” PR webcast on 6/17, “Using PR and Video to Amplify the Message.” Interested? Sign up here.

Last Chance To Sign Up For Tomorrow’s SEO PR Webinar, ‘How to Get Found in All the Right Places’

GregJarboe.jpg

You’ve heard it before: Google results are your brand’s real homepage, so it’s crucial to understand how to work with the search engine.

On that note, this is your last chance to sign up for tomorrow’s “20 Tips in 20 Minutes” PR webinar with Greg Jarboe. Jarboe is the president and co-founder of SEO-PR, and will be presenting “SEO PR 2.0: How to Get Found in All the Right Places.”

He is a true pioneer when it comes to search engine optimization and how it relates to public relations, and that is why we handpicked him to join us tomorrow. Interested? Sign up here.

The best part about all of this? We offer webinars at the affordable rate of only $30 ($25 for AvantGuild members).

Other upcoming webinars include, “Using PR and Video to Amplify the Message” with Beet.tv’s Andy Plesser on June 17th and “Which Metrics Matter in PR Measurement” with Blake Robinson, director of research and measurement at social media marketing firm Attention on July 13th.

Advertising Week Opening Night: “It’s Not Just the Ad Trades Anymore”

mascots.JPG

AOL CEO Tim Armstrong, Fox Interactive head Jonathan Miller, R/GA founder Bob Greenburg, Interpublic CEO Michael Roth, Crispin Porter and Bogusky’s Chuck Porter, and many more we didn’t immediately identify were on hand for Advertising Week’s Opening Gala last night. (We were on AgencySpy’s turf, after all.)

The event moved this year to Times Square from Rockefeller Center. Bonus: use of giant flat screen in Times Square. Minus: The opening video played on the flat screen had an error and instead just showed random images of the crowd and podium.

armstrong and roth.JPG

Sunshine & Sachs, who is handling all PR for Advertising Week, had a team on hand, including partner Shawn Sachs. One S&S employee told PRNewser that the “Crash Test Dummies” costumes (pictured above alongside other brand icons in the Madison Avenue Advertising Walk of Fame portion of the event) were actually filled by S&S staffers. She was kind enough not to reveal their identities.

PR man (he still runs an agency, Plesser Holland Associates) turned video blog founder (Beet.tv) Andy Plesser had his video gear set up in the middle of it all. After the Time‘s Stuart Elliott declined him an interview, Plesser was quick to remind us that Beet.tv is up for an OMMA Award in the “Video-sharing” category. He said the site is doing “more original video than just about anyone as far as I can tell,” with 150,000 video views a month and recently inked distribution deals with TechCrunch and Huffington Post.

tent.JPG

Back to Sunshine & Sachs – the agency found itself managing yet another busy day of events. Sachs informed us that Ken Sunshine was at another client function, a ribbon cutting at the new permanent site for the Frank Sinatra school of arts featuring Tony Bennett and Susan Benedetto. S&S also managed a press conference for the innovative $1M Netflix contest, which pitted teams of engineers in a three-year contest to improve the site’s movie recommendation system. The press conference drew coverage in hundreds of outlets.

Sachs told PRNewser, “Companies announcing news around it [Advertising Week] is a vital sign that you have a living event.” Heather Lylis, who runs the Advertising Week account for Sunshine & Sachs said they had registered more than 200 press and that people had flown in from across the country. “It’s not just the ad trades anymore,” she said, citing involvement from CNBC, Bloomberg, BusinessWeek and The Wall Street Journal.

[Photo Credit: Matt Van Hoven]

Experts Give Failing Grade to Gov Sanford Presser, with a Chance of Book Deal

sandofrd_579246a.jpg

South Carolina Governor Mark Sanford illustrated to the PR world again yesterday that politics is the wildest and wooliest area of communications, and many in it are in great need of expert council.

PRNewser solicited analysis of the elements of Sanford’s press conference, including style, substance, delivery and length. Only one expert gave him a passing grade, barely. None were fans of the length, details of his state of mind, and lack of preparation, though one found him attractive.

Agency head Dorothy Crenshaw called it a study in narcissism, and that it made John Edwards’ confession look like a masterpiece of self-restraint and candor. Attempting to compare the level of drama with the Real Housewives of New Jersey, Crenshaw settles on Evita, “you know, crying & Argentina”.

Top crisis guru Eric Dezenhall went with nuts & bolts advice–get off the stage, achieve the goal of making the situation less bad.

Andy Plesser went the post-Blago route, and found Sanford’s performance excellent…if he wants a book & movie deal.

Fraser Seitel, the man who literally wrote the book on PR, grades it an N/A in the wake of such a huge lie.

Jay Strell graded on a curve, giving the “biblical” meltown a D–no message, no clear idea of audience, an unforgivable dereliction of duty to voters

Full responses are after the jump:

Read more

Dana Perino: HuffPo and Other New Media the Filling Void

Beet.TV publisher Andy Plesser grabbed an interview with former White House Press Secretary Dana Perino to talk new media yesterday, and find out how a firm like her new employer Burson-Marteller can get ahead of, and “stamp out” bad news cycles before they happen through good council and having talented teams at the ready.

Perino gives a lot of credit to the blogosphere for their support and symbiotic relationship with the mainstream media in such big cycles as the nomination of Sonia Sotomayor to the Supreme Court. And, she stated that HuffingtonPost is “rebuilding its reputation and doing a pretty good job.”

Related: Former White House Press Secretary Dana Perino Joins Burson-Marsteller