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Posts Tagged ‘Andy Weitz’

Roll Call: Edelman, Eastwick, Aon and More

Michelle Hutton will be head of Edelman’s Global Consumer Marketing practice effective November 1st. Hutton, who currently serves as CEO of Edelman Australia, will succeed Jennifer Cohan, who was recently named president of Edelman New York. Cohan will relocate to the firm’s London office and report to president of practices, sectors and offerings Ben Boyd. The release notes that Edelman’s Australian office tripled in size during Hutton’s tenure and that she oversaw the 2012 acquisition of digital agency Design Royale. Before joining Edelman, Hutton served as chief executive of Hill & Knowlton’s Australasian practice. (mUmBRELLA)

Sunnyvale, California’s tech-focused comms firm Eastwick announced several new hires marking the expansion of its various services. Eastwick, which opened its first New York office in April, named Sahana Jayaraman as VP of its Digital & Content Marketing Group. Jayaraman, who joined Eastwick in February after stints in digital and social at Peppercom and FleishmanHillard, will handle the development, delivery and promotion of sponsored content across all channels.

Jun Quintana, who previously served as VP of research and analytics at Fleishman’s San Francisco office, now leads the same group at Eastwick.

Michael Kanellos has been promoted from VP to SVP. Kanellos previously reported on tech and green concerns for C|Net and Greentech Media, and in his new position he will head Eastwick’s Editorial Group to help produce written materials for clients. He will continue to lead the Cleantech group as well.

Dave De Jear joins Eastwick as SVP of client services after serving as senior director of corporate communications at Bay Area software producer Sophos.

Sharon Chan, who joined the firm in 2012, has been promoted to industry lead for the Asia-Pacific region. In her new role, she will lead Eastwick’s efforts to advise companies expanding their services in both the US and APAC. (Release)

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PR: Incorporating Social Media & Multimedia

Public Relations: Incorproating Social Media and MultimdediaStarting October 22, learn how to use Twitter, Facebook, and keyword search to get your client's message heard! In this course, you'll learn how to develop online video, make social media updates, display multimedia content, and master your client's SEO so that your message will spread and reach all the right places. Register now!

H + K, Booz & Co. Grow Content Marketing Wings

In yet another sign of the increasingly intimate (one might say co-dependent) relationship between PR and marketing, two top firms formed partnerships with content creation/digital branding agencies this week.

On Tuesday, Hill + Knowlton Strategies announced its acquisition of Group SJR, a New York/LA-based company focused on attracting audiences and building brand loyalty via strategic insights, “audience curation” and—most importantly—the creation and management of custom content.

The following day, Booz & Company made its new partnership with international branding/advertising agency Leagas Delaney official. LD is a London-based agency specializing in services ranging from advertising creative to media buys.

In both cases, the partners aim to create a sort of super-firm by fusing two or more distinct agencies in order to more completely serve each client’s diverse content/distribution needs—like a digital Power Ranger.

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