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Posts Tagged ‘AOL’

STUDY: Cause Marketing Creates Brand Loyalty Among Millennial Women

Today we have yet another study–this one from AOL of all places–to convince agency executives that the Millennial generation does not mark the end of polite society as we know it, no matter what ridiculous trend hit Twitter this week.

The purpose of the survey, titled “Beyond the Selfie” and developed to celebrate Women’s History Month, is to debunk certain stereotypes that many agency folk hold about the female members of this generation.

The most important number didn’t make the infographic:

That’s encouraging; more stats after the jump.

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AOL’s Tim Armstrong Gives Sincere Apologies

Or so says Andrew Ross Sorkin of The New York Times in the first episode of his planned series #ApologyWatch (and yes, we know that others used the hashtag before him).

We like how someone just had to make the “we have too many lawyers in this country” non-joke and the way CNBC’s backing music serves as an Academy Awards-style call to wrap it up, already.

But yes, Lawrence Spiegel and Sorkin made some valid points about balancing the importance of waiting to ensure that there’s meaning behind the apology with the public’s desire for an immediate response in the social media era.

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The CEO of Blue Fountain Media On Creating a Successful Digital Agency

GabrielShaoolianGabriel Shaoolian has come a long way from his humble beginnings. The CEO of Blue Fountain Media was a web designer armed with a laptop and not much else when he arrived in the Big Apple in 2001.

Now, 12 years later, that digital agency has over 200 employees and is raking in $2 billion in revenue with clients like AOL and AT&T. In the latest installment of Mediabistro’s Hey, How’d You Do That?, Shaoolian talks about his journey to success:

You say the site you planned and designed for AT&T does about $100,000 per second. And the site you did for the Green Bay Packers did $200 million in four days. When you started your company, having no idea how successful it would become, did you have any doubts?
There was a point when I was starting out when my friend was doing really well in real estate, and I was struggling to meet my month-to-month expenses. I told him, “Maybe I should do what you do.” He goes, “Well, if you want to come over, we could use someone, but, I see you love what you do. Stick with it.” It was great advice. Do what you love, stick with it. Be patient. I think patience is what’s lacking amongst young people today. Things take time. That’s the best advice that I’ve got. [My company] didn’t happen overnight.

I get emails from LinkedIn all the time from guys that are trying to start businesses… And they’re asking me, how did you do it? What advice do you have for me? I tell them: I constantly invested. I reinvested back into BFM. I led a very humble life for many, many years. And I tell them, look, just do great work. Do good work for your clients.

To hear more from Shaoolian, read: Hey, How’d You Build Profitable Websites For Brands Like AOL and AT&T, Gabriel Shaoolian?

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

9 Pointers for Building Branded Blogs

Gear Patrol Super Gear Featured Image The theme “If you build it, they will come” worked magically in the baseball movie Field of Dreams, but in the crowded blogosphere, only a fraction break through to the big leagues of major media brands. While The Huffington Post, Bleacher Report and Vice are well-known examples, many other blogs succeed on a smaller scale.

A “super bloggers” panel convened at Advertising Week in New York on Thursday, sharing their perspectives on editorial content and sponsored posts with moderator Manoush Zomorodi , host of WNYC’s New Tech City radio show. They included Ben Bowers, founder of Gear Patrol, Julie Carlson, editor-in-chief of Remodelista, Emily Schuman, founder and editor of Cupcakes and Cashmere, and Joy Wilson, founder of Joy the Baker.

While their blogs cover consumer categories like home design, baking, fashion and gadgets, their approaches also apply on the corporate side. Some areas below serve as reminders, while other issues like sponsored content are more recent.

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Roll Call: MWW, AOL, INTEGRATE and More

MWW announced that Ryan Wallace has joined the firm’s technology industry practice as vice president, enterprise and technology. Wallace, who will be based in New York, brings more than a decade of B2B technology experience. He comes to MWW from Bite Global, where he led the New York office and oversaw global strategy for the firm’s clients including Plantronics, SAP and other enterprise and start-up brands. As part of his role within the enterprise and technology group, Wallace will help oversee the development and management of integrated communications programs that help boost brand relevance via a combination of paid, owned and earned strategies.(Release)

Nate Richardson has been named president of AOL’s AOL Live, its live streaming video site. Richardson was previously the co-founder and CEO of Waywire, a video curation service he created along with Mayor Cory Booker. Prior to his time at Waywire, Richardson served as president of Gilt City. Richardson also previously served as CEO of ContentNext Media Inc., which owns paidContent.com. (FishbowlNY)

INTEGRATE announced the appointment of marketing executive Scott Vaughan as chief marketing officer. In this newly created role, Vaughan is responsible for marketing and go-to-market strategies to engage and support INTEGRATE’s rapidly growing base of customers. Prior to INTEGRATE, Vaughan served as chief marketing officer at UBM Tech where, under his leadership, the company reinvented its marketing approach and developed integrated programs and services to serve business and technology professionals and the marketers trying to reach them. (Release) Read more

AOL CEO Tim Armstrong Failed PR 101

Today in CEOs Behaving Badly: We understand why AOL chief Tim Armstrong was a little upset at the unfortunate struggles of Patch, his well-meaning $300 million experiment in hyper-local news content. He promised AOL that the venture would turn a profit by year’s end, and in order to bring this about he seemingly had no choice but to fire hundreds of the writers, editors, and managers at more than 400 individual Patch sites around the country.

But this hardly excuses the commission of a cardinal PR sin: letting his temper get away with him during a 1,000-strong conference call and firing an employee for taking a photo during his speech. It was mild as outbursts go, but it was recorded for the ages and distributed to every media outlet around.

This wasn’t just any employee, by the way; it was Patch’s creative director Abel Lenz. The fact that such a Trump-worthy incident was terrible PR should be obvious to all, but we’ll go into a bit more detail:

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Roll Call: W2O, AOL, Clear Channel Outdoor Americas, Metropolitan Group

Suzanne Grimes was appointed president-chief operating officer of Clear Channel Outdoor Americas, effective January 1, 2013. Ms. Grimes previously served as president of the U.S. Lifestyle Communities group at Reader’s Digest Association, where she also led the Reader’s Digest business units in Canada and India. (AdAge)

AOL’s Advertising.com Group has hired B-to-B marketing veteran Allie Savarino Kline as its new chief marketing officer. Ms. Kline will join AOL early in the new year from 33Across, where she ran marketing for the social-data startup. The decision to hire Kline for this new role comes as AOL begins to treat its ad-tech business, content business, and legacy consumer-product business as three separate entities. (AdAge)

W2O will be acquiring VM Foundry, a 15-person digital agency in Austin, Texas. As part of the move, W2O is also launching W2O Digital, a center of excellence for the W2O companies. This is part of a larger commitment to using technology to make PR smarter and more effective. In addition to VM Foundry, W2o also acquired big-data firm Ravel earlier this year. (Blog)

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Roll Call: Hill+Knowlton Strategies, DEC PR, Zing, and More

Hill+Knowlton Strategies has announced that Amy McMichael Paddock, SVP and general manager of the firm’s Austin, TX office, will co-lead global client services with Vivian Lines, vice chair and co-head of client services. Paddock will work from Austin and report directly to H+K’s global chairman and CEO Jack Martin. In another shift, Bill Lauderback has also been named general manager of H+K Austin. Bill most recently worked as a senior advisor at Public Strategies, a role which allowed him to  counsel clients on strategic campaign development and execution with a particular emphasis on government relations. In his new role, he will draw on more than 25 years of senior-level experience in business management, government affairs, public policy and communications. (Release)

Australia’s DEC PR has named Kirsty McRae as client services director and “head of consumer.” In her new role, Kirsty will champion the provision of the highest levels of client service across the agency’s key clients and build on the agency’s successful consumer business. Kirsty has more than 10 years industry experience across consumer and corporate PR along with the attendant expertise in global and domestic market initiatives. Her client portfolio includes P&G, Unilever, Nike, Bacardi, Billabong, Danone, Premier Foods, BMW Mini and Intercontinental Hotel Group. (Release)

Zing’s two most senior executives, Robert McEwen and Preya McMahon, have created a second brand, McEwen McMahon, which will offer more corporate public relations services while Zing remains a consumer PR brand. “Zing will continue to focus on the beauty, fashion, lifestyle and entertainment work that has been its hallmark,” the two principals said in a release, “while McEwen McMahon will be more of a high-level consultancy, advising C-suite executives on internal and external reputation management issues.” (Release)

Huffington Post ad sales chief Moritz Loew has been dismissed by AOL. According to Adweek, Loew believes the dismissal was the result of a background check and an outstanding warrant from a 2003 DWI charge. A spokesperson from AOL told Adweek that “Recent information has indicated that Moritz’s hiring did not meet AOL requirements.” (Adweek)

Business Issues Aside, Patch Is a Good Addition to Your Media List

Perhaps taking a page out of Third Point’s activist investor guidebook, investment advisor Starboard Value has launched a proxy battle against AOL to get seats on the board and then push to unload local news outlet Patch.

Patch has had a lot of troubles. The latest effort to turn things around includes a restructure and cutting 20 managers. According to Forbes, “The days of AOL treating Patch like a garbage disposal for money are officially over.” So Patch, and by extension AOL, are having business model problems.

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Limbaugh Says Apology Was Sincere, Fluke Says She Doesn’t Care

Rush Limbaugh used his radio program today to reiterate his “heartfelt” apology to Sandra Fluke, the Georgetown Law student that he labeled a “prostitute” and a “slut” last week for her vocal support for covering contraception in health care plans.

Today’s show was also an opportunity to address the news that a number of advertisers have decided to pull their dollars from the program (the figure has gone from six to eight). AOL has added itself to this list.

“We have monitored the unfolding events and have determined that Mr. Limbaugh’s comments are not in line with our values. As a result we have made the decision to suspend advertising on The Rush Limbaugh Radio show,” said AOL spokesperson Maureen Sullivan.

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