Apple and U2 have been dealing with negativity over the past week or so all because they gave users a free copy of the band’s new album “Songs of Innocence.” What gives? Don’t people like a freebie? Don’t people like U2?
The “gift,” as the band tweeted, went to 500 million users automatically at a cost to Apple of what some have estimated $100 million. I argued here that the band was upstaged by Apple’s other announcements from the September 9 event. This is the first U2 album in five years and — yes I’m biased because I have a soft spot for the band — but this is a big deal. It deserves its own fanfare.
But it looks like the situation is even worse. People were really upset by the move.
First off, some people with questionable taste just could bear the idea of the album being on their devices. Some have moved on to other bands and can’t be bothered while others, just to annoy us with their annoying youth, say they’ve never heard of U2. Lies!
But the answer might sit more squarely in the word that Slate used to describe the marketing ploy: creepy.