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Posts Tagged ‘Apple’

Mark Zuckerberg Hates Ello, Apple, And Other Things We Already Knew

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Photo Credit: Where else? Facebook because Zuck said so.

Two people you will probably never see at a holiday dinner exchanging gifts and pleasantries would be Facebook grand poobah Mark Zuckerberg and Apple CEO Tim Cook.

One heads up the world’s most innovative company and other leads the world’s stalkers all under one cybernetic roof. We bring that up because Time magazine released a lengthy article about ‘Facebook’s World Plan‘ that discusses Zuckerberg’s global domination to get “every single human being online.”

Yeah, that, and he would like to monetize each one of them, according to Cook…and that’s where the food fight begins.  Read more

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Blackberry Thinks Your iPhone is Worth $550

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Quick Quiz: How many people in your office use a Blackberry?

The answer to that question illustrates the problem the brand has experienced for the better part of a decade.

Blackberry has struggled to maintain its market share while both Android and Apple technology get to enjoy the spoils of their own success. Enter CEO John S. Chen, who thinks his marketing budget would be best spent paying for your existing phone.

Interested?

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More Clients Want You to Help Them Avoid Paying Taxes

shutterstock_140263030This weekend, The New York Times told us that Europe is moving to close many of the tax loopholes that have attracted so many corporations to The Netherlands even when they have no interest in hemp or socialism.

This is bad news for Starbucks…and great news for financially-focused PR firms.

NYT notes that both the coffee behemoth and the notoriously regulation-averse Apple have signed with RLM Finsbury and its lobbying affiliates in recent years to help more effectively minimize their total tax bills.

The real product being sold here is expertise on international tax policies and those ever-shifting loopholes; one year you establish a tax shelter in Ireland, but next year who knows?

Read more

Home Depot Crisis Comms Plan: Blame Microsoft

Home Depot

On Friday we told you that Home Depot was in need of some serious reputation cleanup in aisle 1 after a second story concerning digital privacy breaches went public: hackers stole approximately 53 million shoppers’ email addresses by targeting self-checkout lanes.

Now it seems the company has developed a strategy to follow its ho-hum “we’re sorry” statement: blame Windows.

9t05Mac dove into an earlier Wall Street Journal report on the event to find this tidbit:

“…the hackers were able to jump the barriers between a peripheral third-party vendor system and the company’s more secure main computer network by exploiting a vulnerability in Microsoft Corp.’s Windows operating system, the people briefed on the investigation said.”

This report comes at a particularly bad time for Microsoft.

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10 Biggest and 5 Most Surprising Brands ‘Friended’ by Millennials

Facebook BEER

No alcohol here, sorry.

Recent studies have told us that the kids these days just aren’t really into brands on social media. WPP found that 55 percent of young Americans don’t see the point of “friending” a brand, and Edelman told us yesterday that a vast majority of consumers simply aren’t satisfied with the “relationships” they have with corporate entities online — even the ones whose products they buy.

Many brands, however, have managed to accumulate thousands, if not millions, of Millennial “fans.” Independent ad agency Moosylvania recently conducted a survey of 1,500 young people to identify the top 50 such brands, and we’ve reviewed the first 10 for this post.

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U2 Apologizes for Apple Album Giveaway

u2 q&aTrying to smooth things over after the rough release of their new album “Songs of Innocence” last month, U2 – or more specifically, Bono – apologized for the album giveaway fiasco that had many iTunes customers seething.

As part of a huge and longstanding partnership with Apple, U2 gave its new album to iTunes users, automatically downloading it onto people’s playlists. Some were so up in arms about the perceived intrusion that Apple introduced a tool to remove the music.

“Can you please never release an album on iTunes that automatically downloads to peoples [sic] playlists ever again? It’s really rude,” the group was asked during the Facebook Q&A.

Bono’s response: “Oops.”
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Foggy Windows: How Microsoft Forgot to Count to 10

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No company does a curtain raiser quite like Apple (horrible video streaming technology and forced rock star plug notwithstanding). Unfortunately, the company that knows this fact best is Microsoft.

As the number of Apple acolytes in this country swells up faster than Barry Bonds’ biceps, Microsoft floats in the raging ocean like chum waiting for sharks. We can only imagine the subject lines of its internal emails, though we assume that many include the letters W, T and F.

And then they got the epiphany that had been alluding them for decades: Windows 10!

What’s wrong with this lovely family portrait?

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Apple Damage Control Strategy: Blame Josh

Its appleAfter all the news and the pseudo-news and the record-breaking brand tweets, Apple finally responded to “bendgate” yesterday.

In many ways, the company’s actions show how far its strategy has moved away from the “take no prisoners” approach that an inside source described to us earlier this month. In that interview, the contact told us that the Apple of the past would never comment directly on anything. Yet he also noted that Tim Cook wants to “put a friendlier face on Apple”, and the company’s most recent moves seem to confirm that fact.

First, Apple release an official statement saying, effectively:

“Yes, a phone was bent, but it only happened to nine people (out of ten million).”

Apple even went further than that, inviting CBS to tour its previously super-secret iPhone testing facility to underscore the fact that everyone really needs to calm the hell down. The company even had some online brand advocates happy to let everyone else know that the “bend test” video you’ve all been passing around was a conspiracy dreamed up by a full-time hater.

Yesterday  brought a Bloomberg article that seemed to lay the blame for Apple’s performance issues at the feet of a single, unfortunate person. His name is Josh.

Read more

iOS 8, iPhone 6 Have Apple Fans Bent Out of Shape

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Now that the fog has cleared and the free U2 concert is over, fanboys everywhere (especially those named Farhad) have commenced celebrating the iPhone 6. Reports about the phone’s performance issues, however, have some people wondering whether there’s a worm in this Apple.

According to a study by app performance company Crittercism, Apple’s new operating system crashes apps 78 percent more often than the previous iOS. That equals iOS 8 has a crash rate of 3.56 percent, while iOS 7.1 has a 2 percent crash rate.

Complaints from freezing apps to phones that shut down mid-call and much s-l-o-w-e-r performance have swamped social media. Then, of course, there’s the “flexibility” of the iPhone 6 itself…

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How Did Apple’s U2 Freebie Go So Wrong?

u2 lpApple and U2 have been dealing with negativity over the past week or so all because they gave users a free copy of the band’s new album “Songs of Innocence.” What gives? Don’t people like a freebie? Don’t people like U2?

The “gift,” as the band tweeted, went to 500 million users automatically at a cost to Apple of what some have estimated $100 million. I argued here that the band was upstaged by Apple’s other announcements from the September 9 event. This is the first U2 album in five years and — yes I’m biased because I have a soft spot for the band — but this is a big deal. It deserves its own fanfare.

But it looks like the situation is even worse. People were really upset by the move.

First off, some people with questionable taste just couldn’t bear the idea of the album being on their devices. Some have moved on to other bands and can’t be bothered while others, just to annoy us with their annoying youth, say they’ve never heard of U2. Lies!

But the answer might sit more squarely in the word that Slate used to describe the marketing ploy: creepy.

Read more

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