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Posts Tagged ‘Ashton Kutcher’

Will the Steve Jobs Movies Be Good PR for Apple?

Today we stopped thinking of Ashton Kutcher as “Kelso from That 70’s Show” long enough to wonder: will the two upcoming films about Apple co-founder Steve Jobs create good press for a company that could use some?

Much of this week’s news concerns a bit of indirect back-and-forth between jOBS star Kutcher and Steve Wozniack, the company’s other co-founder. “Woz” pointed out inaccuracies in the movie while Kutcher told the Associated Press that filmmakers never had the chance to get Steve #2′s side of the story in the first place. Why? Because he’s “being paid” to promote Sony’s as-yet-untitled Aaron Sorkin film on the same topic—and he chose to make himself “extremely unavailable” during the production process.

Our question, though, is more about the company at large: could these movies help Apple overcome the common perception that its peak has passed?

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Cory Booker: Elected Officials Should Act More Like PR Pros

Newark Mayor/oversized political personality Cory Booker has a suggestion for politicians and government officials who want to engage their constituents and build their public profiles: be more like Ashton Kutcher.

No, really: Booker, who remains one of the world’s most popular politicians on Twitter, wasn’t suggesting that the South by Southwest attendees who gathered to hear him speak should produce reality TV shows or promote smartphones. But he did credit Kutcher with bringing him into the social media fold by introducing him to the land of 140 characters–and he implied that the most successful political leaders of the future will be those who follow him headfirst into the digital maelstrom by interacting with real-life people rather than just posting press statements and linking to complimentary op-eds.

See, it’s one thing for an elected representative to have an official account–they pretty much all do at this point. But Booker’s social voice is closer to that of, say, an “influencer” like Richard Branson than Vice President Joe Biden, whose feed consists of fairly rote announcements created by administration communications staffers.

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Park City, Utah Rides High During Sundance Film Festival

According to Amy Kersey, communications manager at the Park City Chamber/CVB (Convention and Visitors Bureau), “The Sundance Film Festival has put Park City on the map in a lot of ways. In some circles we’re known for world-class skiing, while in others we’re known for Sundance.”

“Park City tends to transform during the festival”, Kersey said. It’s no wonder, since Sundance is the United States’ largest independent film event. The festivities take place every year in this eco-friendly former mining town that’s currently home to three ski resorts, attracting over 45,000 filmmakers, A-listers, cinephiles and hangers-on from around the globe.

Sundance Institute has held the event every January since 1985. The festival will screen about 200 films as well as hosting panel discussions and musical performances in Park City and various satellite locations. jOBS, a biopic starring Ashton Kutcher as the late Apple founder, will premiere at Sundance before its April release.

PRNewser recently checked in with Kersey to find out how the Park City Chamber/Bureau gets involved in the town’s biggest public relations extravaganza. Click through for a look behind the scenes from a communications, digital and brand perspective (plus a brief preview of the action).

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PopChips on ‘The Pitch,’ But No Ashton Kutcher

Less than two weeks ago, Keith Belling, the CEO of PopChips was apologizing for offensive promo videos starring Ashton Kutcher in brownface, doing a terrible and Indian accent. Last night, he was calling the shots on the latest episode of The Pitch.

The AMC reality program, which tracks the path of two competing ad agencies pitching new business, fittingly followed this week’s episode of Mad Men (it looks like it’s moving from its Monday time slot). With the recent scandal still fresh, we tuned in to see if the germ of that bad idea would be revealed. Alas, it was not.

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Popchips Founder Apologizes for Offensive Ashton Kutcher Clip

Popchips, makers of the quite delicious popped (not fried) snacks, made a very distasteful ad starring Ashton Kutcher that the company founder is now apologizing for after a very swift and negative Internet reaction.

The ad, which is strangely set in some sort of dating service situation, opens with Kutcher, the brand’s “president of pop culture,” in brownface and a dhoti doing a very bad Indian accent. Immediately, people took to the Web to tell Popchips that the ad is racist.

Keith Belling, the CEO and founder of Popchips, has now issued an apology, saying the ad was supposed to be a “light-hearted parody” and the company “did not intend to offend anyone.” (No word from Kutcher at this point.) Reports say the ad has also been pulled from all of Popchips’ online pages, but you can still catch a glimpse of the character in this ad, which is also still on its Facebook page. The campaign cost the company $1.5 million and Alison Brod Public Relations is handling the PR duties, according to The New York Times.

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Demi and Ashton Divorce News Just Took Over the Internet

Photo: AP

Dang!! About 40 minutes ago, Mediabistro retweeted news from the AP that Ashton Kutcher and Demi Moore are getting divorced and now it’s lighting up all of the Internet.

Ashton Kutcher has responded to this AP breaking news, also on Twitter, with a statement. Of course, we just finished writing a story about how Kutcher was turning over his Twitter handle to the folks at Katalyst, which immediately got us (and Glynnis MacNicol) wondering whether he or his ghost writers penned his affectionate divorce tweet.

So this is how it’s done now.

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Will @Aplusk Be the Same Without Ashton Kutcher?

As we mentioned in this morning’s Ticker, Ashton Kutcher has turned his Twitter account, and its more than eight million followers, over to Katalyst, the firm he co-founded with Jason Goldberg and Anthony Platt.

After getting blowback following a tweet in defense of former Penn State coach Joe Paterno, Kutcher said on his blog that he’s going to hand “the management of the feed” over to the Katalyst team. According to Kutcher, he tried deleting the tweets after he learned about the school’s child abuse scandal, but it was too late. Tweeters had already launched their attack, as they are wont to do.

It’s interesting that Kutcher should fall victim to a Twitter catastrophe since he himself has used the social media platform to launch an assault against another party.

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‘Two and a Half Men’ Gets Ratings, Charlie Sheen’s Roast Gets Tweets

Photo: Danny Feld/CBS/Associated Press

A record (for the show) 27.7 million people tuned in to last night’s premiere of Two and a Half Men, which killed off Charlie Sheen’s character and introduced Walden Schmidt, Ashton Kutcher’s sad Internet millionaire character to the show. In addition to ending the suspense about how Sheen dies (Spoiler alert! Slip-and-fall off a Paris Metro platform), Kutcher got naked a couple of times for good measure.

Meanwhile, Charlie Sheen was getting roasted over on Comedy Central. While he had been #winning (groan) earlier this year when we followed his every move on the Web, Twitter, and across the media, Sheen is obviously trying to make some sort of a comeback with an appearance on Leno, the Emmys, and tweets promoting last night’s broadcast.

Speaking of Twitter, Visible Technologies took a look at the Twitter chatter last night about both the Two and a Half Men premiere and the Roast of Charlie Sheen (#SheenRoast), finding that Sheen still gets the birdies chirping lots and lots. Tweets about the roast more than doubled those for the premiere. We’ve got graphs after the jump.

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Ashton Kutcher Cleared, But He Won’t Be Getting Any Other Guest Editor Offers

That was a close one! The Federal Trade Commission stated via tweet today (are they doing that now?) that Ashton Kutcher will not face an investigation following a guest editing job for Details gone awry.

As part of his editorial coverage, Kutcher included shout-outs for a number of companies that he invests in, but he didn’t disclose that relationship. An investigation had been threatened, but the commission has decided against it.

Unfortunately for Kutcher, the damage may already be done.

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Twitter Buys Tweetdeck

CNNMoney reports that the papers have been signed and Twitter has acquired Tweetdeck for $40 million in cash and stock. However the deal has yet to be announced and it looks like Twitter is keeping quiet for the moment.

“For all those who might be curious, we continue to not comment on rumors,” reads the latest tweet from the company’s global PR Twitter feed.

PCWorld proposes that at the root of the acquisition is Twitter’s desire to create a “consistent experience for its users.” It’s likely that the sale won’t impact users too much, but it does keep app developer UberMedia from purchasing it. UberMedia is the home of UberTwitter, which had an announcement of its own this morning: a partnership with Ashton Kutcher for a new app called A.Plus. Based on Kutcher’s Twitter handle (@aplusk), the app will showcase causes, projects, and other info.

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