Back in my fare burg of Dallas lives the telecom behemoth known as AT&T. One of its largest undertakings was the PSA campaign for “It Can Wait.“ The clarion call for no texting and driving was a necessary one — and one AT&T put few limits on spreading.
It started in September 2009, and five years later, it is still being heralded as one of the country’s best campaigns. Only one problem: No one that should care does.
Awards. Awareness. Accolades. They don’t really matter without any action.