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Posts Tagged ‘Attention’
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Late yesterday, MDC Partners, home to Allison + Partners, Attention, Kwittken + Company, and other advertising, PR, and digital firms, reported a 36.9 percent jump in revenue in 2011. Revenue for the year totaled $943.3 million versus $689.1 million the previous year. Organic growth was up 17 percent.
“While our business is growing at a healthy pace, we are being diligent in our analysis of investments and are implementing a leaner operating structure across our network, aimed at expanding margins,” said CFO David Doft in a statement.
Recent research conducted by PR Newswire and Crowd Factory found that Twitter is more effective than Facebook for sharing press releases. In many ways, that’s because Facebook isn’t really designed for this purpose.
“I’m not sure Facebook is often the ideal platform for sharing press releases,” Attention founder and partner Curtis Hougland told us during a phone conversation. It’s a sentiment shared by others we’ve spoken to.
Nevertheless, there are some ways that you can maximize Facebook ‘s ability to share your news.
MDC Partners announced its earnings for the first quarter ending March 31, 2011, reporting revenue totaling $217.5 million, a 60 percent increase from $135.9 million in Q1 2010. The company also saw a 26.5 percent jump in organic revenue. Net new business amounted to $8.2 million for the quarter. And technology and digital-related revenue totaled 51 percent of revenue for the quarter.
“While it’s still early in the year, with our differentiated model and a smart approach to investment and cost management, we are reiterating our 2011 fiscal year guidance,” said chairman and CEO Miles Nadal in a statement.
The office has an open plan; staff members have “newsroom-style” desks with executives (including CEO Aaron Kwittken) sitting in cubicles. And the kitchen has an Xbox!
At left, “breakout rooms” that are used for client calls and meetings. Additional images after the jump.
MDC Partners, home to firms including Kwittken & Company, Lime PR, Allison & Partners, and Attention, announced a 42.7 percent year-over-year increase in Q4 revenue to $213.4 million. Organic revenue increased 14.1 percent, and revenue from technology and digital services increased to 50 percent for the quarter from 45 percent in Q3. All results are for the period ending December 31, 2010.
Net new business for the quarter was $29.1 million; the total for the year was $77.6 million.
For the year, the company announced $697.8 million in revenue, a 28 percent increase from $545.1 million in 2009. Guidance for 2010 had been between $640 million and $655 million. Organic revenue was up 7.1 percent.
Morris + King Company has added two clients from the health care space to its roster: the Visiting Nurse Service of New York and the University of California, San Francisco, which is promoting therapies to help cancer patients.
MDP Publicity has added a little excitement to its client roster with the addition of iExplore, a website for adventure travel, and Adventure Center, which provides adventure travel for small groups.
NRG Laser has retained Attention, a high tech health care firm, to raise awareness about the company’s low laser light therapy.
Breaking: MDC Partners, a marketing and communications network, has announced an investment in Attention Partners LLC, a social media marketing and communications agency. Companies in MDC Partners’ network include Crispin, Porter & Bogusky, Media Kitchen, Veritas Communications and Lime Public Relations + Promotion.
Social media is a powerful vehicle for consumers to emotionally engage their favorite brands. We must stimulate more intimate interactions through peer-driven word-of-mouth, and the creation of trusted communities, to drive customer advocacy. We are privileged to partner with Attention,” said Miles Nadal, Chairman and CEO, MDC Partners in a statement. Attenion founder Curtis Houghland posted on the agency’s blog today to address why Attention “partnered with MDC.” Terms of the deal were not disclosed.