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Posts Tagged ‘Banana Republic’

Brands See Opportunity In Gay Marriage Ruling

We can all agree on one thing: today’s Supreme Court decision invalidating the 1996 Defense of Marriage Act was, is, and will continue to be a big deal. It’s not that the justices’ conclusions were a big surprise as most observers did not expect them to uphold existing gay marriage bans on the state or federal level. But it still inspired strong emotions for many Americans.

Of course, politicians of all stripes were quick to offer their takes on the issue.

In other words, the debate will go on. Now for the question of the day: how can brands turn this major cultural and political event into a great PR opportunity?

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Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

Banana Republic Cozies up to Match.com for In-Store Mixers

Mad Men AMC Yesterday we told you about the Banana Republic/AMC cross-promotion likely to have Mad Men fans dressing like the Drapers come spring.

But it now appears that the retailer’s relationship with AMC is not exclusive–as anyone at Sterling Cooper Draper Pryce will tell you, it often pays to have a little something going “on the side.”

Just in time for Valentines Day, Banana Republic’s global spring campaign centers on a single concept — love. Aww.

In order to get customers in the mood, the retailer will kick off its amorous rollout by hosting in-store mixers co-sponsored by Match.com. These after-hours soirees, hosted in cities like New York, Los Angeles, San Francisco and Chicago, will be open to members of Match.com’s Stir events program, who can mingle with fellow cardigan-wearing singles while sipping cocktails and enjoying discounts on merchandise.

Oh, and fear not for the lonely hearts who will leave these gatherings alone; every attendee will receive a free Billy Joel CD to keep them warm on the long, cold winter nights. (Ed. note: We now assume that these events are open only to the 50-and-over set.)

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Banana Republic and Mad Men: A Match Made in Mod Heaven

Banana Republic Mad MenSpring is almost here (we swear!), and this year the season of love and renewal marks the return of both Mad Men (for its sixth season) and Banana Republic‘s Mad Men-inspired clothing line (for its third).

AMC first partnered with parent company GAP for this cross-promotion in 2011 for a collection of contemporary clothing inspired by the Camelot era of the 1960′s. Fans of the AMC hit show could finally get their hands on tangible items to help them emulate Joan, Betty, Don, and Roger. The man in charge of Sterling Cooper Draper Pryce could not have planned it better.

Consumer demand for the line has been strong, helping to boost Banana Republic’s North American same-store sales (which rose 5 percent in the three months ending April 28, 2012 with the new collection’s help, marking the brand’s biggest bounce in two years).

This year, fans will notice the show’s move toward the mod vibe of the late 60′s reflected in the clothing collection, designed collaboratively by Banana Republic and Mad Men costume designer Janie Bryant. No more pastels and country-club couture — the times, they are a’changin!

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Will Maison Martin Margiela Bring the Crazy to H&M?

The Belgian design house Maison Martin Margiela is responsible for the coat at left. Which is wonderful because if I had to sketch a coat, that’s what it would look like. A big rectangle with buttons and a collar, perfect for rain, jabbing people who try to read over my shoulder on the subway, and planking.

The same design house that made this fantastic coat is going to design a capsule collection for H&M. The retailer has done past collections with Karl Lagerfeld and Stella McCartney, among others. But this partnership begs the question of whether there’s something wacky in the offing.

To be fair, if you take a look at the Margiela website, there are a lot of very wearable (and beautiful) things. But it would be interesting, if not at all profitable, to bring something incredibly high fashion and out there to H&M on this one.

After the jump, there’s a clip that announces the collaboration — available November 15 — and it shows us a rather ordinary sweater dress. Maybe there’s a surprise in the back?

Speaking of collaborations, the Banana Republic/Trina Turk partnership also includes a video to drive awareness for pet adoption at the ASPCA. So they put a dog named Jorda in a hat. Yesss. That clip, also after the jump.

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La-Dee-Dah! Banana Republic Has Branded Wine

And now in fancy news: Banana Republic is hosting events around New York City this evening that will feature a complimentary tasting of the Banana Republic branded Clois Du Bois wine. Well pin a rose on your nose Banana Republic.

Those who actually visit a Banana Republic to both shop and drink will be treated to a discount as well. You’ll recall that Banana Republic recently had another high-profile partnership, creating a line inspired by the TV show Mad Men.

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Fashion Retailers Turn To TV for Branding Tie-Ins

A look from Banana Republic's 'Mad Men' collection.

The NBC network and Bloomingdale’s have entered into a two-month Fall partnership that will provide branding opportunities for both organizations: Bloomie’s catalogs will feature actors from some of NBC’s new shows (The Playboy Club and Prime Suspect are a couple of them), and Bloomingdale’s will be featured during the network’s Primetime Preview Show. Bloomie’s will also have in-store promotions and store windows as part of the tie-in.

“The combination of NBC’s new fall slate of programming with Bloomingdale’s powerful brand and multiple touch points creates a very engaging consumer experience,” Tim Farish, NBC Entertainment’s SVP of marketing said in a statement.

These days, it seems clothing retailers are finding a great deal of promo value in TV partnerships that largely bypass the traditional 30-second spot.

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