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Posts Tagged ‘BBDO’

Someone FINALLY Defends Beyoncé’s Sister

Yes, this work is from an ad agency (BBDO South Africa). Yes, it originally appeared in print.

We still find it noteworthy because, as big as the hotel elevator story was, this is the first real brand mention of it that we’ve seen.

Feel free to correct us if we’re wrong. In the meantime, we’re not-so-secretly glad that Bey and Jay put that fire out so quickly, because we can’t see those jokes ending well.

Some pop culture stories are best left alone.

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Just Don’t Call Beyoncé ‘Bossy’

In case you haven’t seen it, the latest PSA created by Sheryl Sandberg‘s Lean In along with Lifetime, BBDO and The Girl Scouts of America concerns the persistent use of the word “bossy” to describe ambitious women—particularly those in leadership positions.

We think you’ll agree with the mini-campaign’s message: “bossy” is an obvious stand-in for another, more demeaning B-word.

If we had to make one tiny critique, we might say that the PSA could have included more men given the fact that they are the ones who need to hear this most.

And we don’t really need to say it, but an appearance in the next Lean In campaign would be publicity gold for any brand or personality.

Now for the big question: what words have outlived their usefulness to the communications industry? We can think of a few…

Pantene Spot Highlights Double Standards for Women in the Business World

We’ve heard a few too many covers of “Mad World”, but we still like this new BBDO Pantene Philippines ad—and we have a feeling cultural critic Rashida Jones would approve.

While the promo doesn’t concern the overly aggressive sexuality used to sell pop culture, it does highlight another double standard that may be even more important: the different ways in which our society views men and women in the workplace. You’ve encountered these themes before; they form the basis for Sheryl Sandberg‘s controversial hit Lean In.

Consider two recent examples after the jump.

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Roll Call: Tribal Worldwide, Brownstein Group and BBDO

Tribal Worldwide has appointed Josh Stein as creative director. In his new role, Stein will lead the agency’s award-winning creative department providing digital solutions for the agency’s clients, including McDonald’s, Canadian Tire, Google, Johnson & Johnson and more. Most recently, Stein was creative director at BBDO Proximity providing his expertise to various brands and acted as the global digital creative director for Gillette. (Release)

Brownstein Group announced that Darcy Soper has joined the agency as creative director. In her role, Soper will oversee creative strategy, concepting and execution for the IKEA account. Soper comes to Brownstein Group from QVC Network, where she served as brand creative director, responsible for concept and execution of seasonal multi-platform branded campaigns for the multi-media retailer. Prior to QVC, she spent close to five years in art/design director roles at Condé Nast Publications, overseeing art and promotions materials from concept to print for several of its flagship magazines, including Domino, Teen Vogue and Self. (Philadelphia Egotist)

Greg Hahn has been named chief creative officer of BBDO New York. Hahn joined BBDO New York as an executive creative director in 2005. Over the past eight years, he’s worked on AT&T, FedEx, GE, HBO and more, creating and delivering effective and famous work such as “HBO Imagine,” “Solutions that Matter” for FedEx, “Rethink Possible” for AT&T including the “New Possible” for the Olympics, the online series Daybreak and the Valentine’s Day promotion, “Shout it from the Mountaintop.” Prior to joining BBDO, Hahn worked with Lubars at Fallon, Minneapolis creating well-known work for Citibank, Timberland, EDS’ “Catherders,” BMW Films and Sports Illustrated. (SHOOT)

Publicis and Omnicom Join to Create Agency Supernova, Inspire Twitter Jokes

This weekend we moved a step closer to The Singularity as the world’s two largest PR/marketing/advertising groups announced plans to join, creating one unstoppable media megalith that will easily pass WPP to become the biggest, most powerful group in the history of big, powerful groups.

Together, Publicis and Omnicom include agencies from Saatchi & Saatchi and Leo Burnett to BBDO and DDB Worldwide.

On Saturday and Sunday the two companies confirmed the move and released statements from co-CEOs Maurice Levy and John Wren, who made a public appearance together; Levy said the merger started as “almost a joke” six months ago. One thing the pair didn’t do was secure the Twitter handles @OmnicomPublicis or @PublicisOmnicom, a fact that allowed a couple of industry wise guys to have a bit of fun in the wake of the announcement:

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New Ads Being Transmitted Directly into Your Head by Vibrating Train Windows. Yes, Really!

Ever get onto the commuter train after a long day at the office and rest your head on the window glass, letting the hum of the window’s vibration lull you into a trance? Well next time you plan to snooze while leaning up against a subway window, you may be in for a surprise: rather than the familiar buzzing sound, you might hear a message being transmitted directly into your skull via the vibrations. Should this occur, we assure you you aren’t hearing ghosts or being secretly recruited to be the next 007; you are simply experiencing a new form of advertising brought to you by BBDO.

The ads, which are completely inaudible until your head touches the glass, work by using a process called bone conduction. What’s that? Well, we aren’t scientists, so the simplified explanation is this: you don’t only hear sound through your ears — sound waves also vibrate through your skull. It’s the same phenomenon that causes your voice to sound different inside your own head than it does to the rest of the world. Small transmitters attached to the windows send out high-frequency vibrations, which are picked up not by your ears, but by your very bones.

In other words, these ads effectively transmit their messages directly into your head. Read more

Roll Call: Havas Worldwide, BBDO, Cookerly Public Relations, and More

Havas Worldwide announced the appointment of Tim Maleeny as chief strategy officer, Havas Worldwide New York, where he will be responsible for all aspects of strategy at the New York flagship agency. In addition, Tim will share the North American chief strategy officer responsibilities with James Lou, who is chief strategy officer of Havas Worldwide Chicago. Maleeny is one of the industry’s leading strategic thinkers, running the largest planning department in the country as head of strategic planning at Ogilvy New York before joining Havas Worldwide. In his new role, he will be overseeing the New York strategy department. Maleeny will also serve on the New York agency’s executive committee. (Release)

Nearly three years after joining up with BBDO New York as executive vice president/group planning director on the AT&T account, Jeff Kenyon has been appointed head of planning for the agency. Kenyon joined BBDO after serving as group planning director at Ogilvy on campaigns including IBM’s “Smarter Planet” and “My Life, My Card” for American Express. (AgencySpy)

Cookerly Public Relations recently welcomed Keith Bowermaster as vice president. Bowermaster joins Cookerly with more than 20 years of success in healthcare, non-profit, educational and agency communications. He has served as a vital member of senior-level teams responsible for creating and implementing communications and marketing plans to audiences on a local, national and global level. As vice president, Bowermaster will be responsible for issues management, media relations and marketing communications for clients in healthcare, technology and financial services, among other industries.Prior to joining Cookerly, Bowermaster served as director of public relations for WellStar Health System, the largest not-for-profit health system in Georgia. (Release) Read more

Spin the Agencies of Record

RLTV, the only cable network that specifically targets the 50+ audience, announced today the selection of boutique public relations and communications firm McReynolds Elek Communications as its public relations agency of record.

“The team at McReynolds Elek has a solid track record in delivering results that support the growth and success of cable networks, from startups to mature channels, and we look forward to partnering with them to help us grow our business and build our brand, both within the industry and among consumers,” said RLTV Senior Vice President of Marketing and Communications E. J. Conlin.

BBDO, part of Omnicom Group, has reclaimed business the business of Visa; the credit card giant dropped BBDO in 2005 after a two-decade relationship. The move means that global lead creative duties will be reallocated from Omnicom Group sibling TBWA to BBDO.

A Visa spokesperson explained: “Our decision to designate BBDO as lead creative agency reflects our desire to deliver seamless communication across all channels in all markets.”

The National Black Programming Consortium/BlackPublicMedia.org has chosen to work with IAM Advertising, an ad agency run by students from the Innovation in Advertising and Media High School in Brooklyn’s Canarsie neighborhood.  IAM Advertising is the first accredited agency in the country run by high-school students and has been tasked with promoting a new PBS documentary series, “DC Met: Life Inside School Reform.” The series documents the lives of staff and students at DC Met, an alternative high school in Washington, D.C.

Roll Call: Microsoft, Alcoa, Lane PR, and More

Microsoft has a new SVP of consumer channels and the Central Marketing Group: Chris Capossela. Capossela replaces Mich Mathews, who announced last week that she would be stepping down. Capossela was previously the SVP of the Office division, which houses Office, SharePoint, and other product lines. In this role, he also oversaw the launches of Office 2007 and 2010. [via TechCrunch]

Dina Shapiro has been named director of marcomms and branding at Alcoa. She will lead marketing strategy across the country and around the world. She was most recently the SVP of brand strategy at Citibank. Shapiro has 18 years of marketing experience including work with advertising firms JWT and BBDO.

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