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Posts Tagged ‘big questions’

Why Does PR Have Such a Big Turnover Problem?


Today in Absolutely Not Breaking News: Last month Entrepreneur posted a good piece about how the PR/ad agency model is “ripe for disruption” as creative folks and resourceful managers figure out how to best serve clients outside the traditional framework. Two lines in particular stood out to us:

“Nobscot Corp. estimates voluntary and involuntary turnover reached more than 55 percent over the past 12 months.”

That is a large number. Also…

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5 Things: The Best PRNewser Listicle Posts of Q1

five-thingsICYMI: We have been having some fun with listicles. You know? The posts that begin with “5 Things…

They get your attention, and for good reason because we try to inundate those posts with information you can use on a daily basis. Thanks to our awesome readers of PR Newser, our “5 Things” lists will continue for at least another quarter. While you have been a vital part of our extended bloggerific family for years, we thought it may be of use to offer the five best “5 things” posts of the first quarter. Based on comments, traffic, interest, and overall journalistic (slash) PR value, here they are for your amusement and edumication.

So, away we go…

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PR Is One of the World’s Top 10 ‘Most Misunderstood’ Jobs

Do your parents understand what you do for a living? Should they, or do you want them to think PR is all about throwing fancy, Diddy-style parties and hanging out with local artists?

Today LinkedIn announced an unusual initiative called Bring in Your Parents Day, which they describe as “a global initiative designed to help bridge the gap between parents and their professional children”. It seems that the company is inviting its own employees to bring their parents to work on November 7th and attempting to encourage other companies to do the same so parents can get a better idea of what, exactly, their kids do for a living.*

Why should you care? Well, the page includes a study and a list of the “10 Most Misunderstood Jobs“, which just happen to include both “Public Relations Manager” and “Social Media Manager”. Surprise, surprise.

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Should Aspiring PR and Marketing Pros Major in Social Media?

Every budding PR/marketing professional aims to master social media, both technically and strategically. But is it really time for social to go academic?

It’s probably too late to ask that question: two schools now offer MBAs in social media, and they certainly won’t be the last.

Southern New Hampshire University‘s Social Media Marketing MBA program promises to help aspiring marketers “embrace the revolution” while students who receive an MBA in Social Media Management from New York’s Excelsior College will be able to “get a head start in a fast-growing sector that’s bursting with opportunities” after finishing a program ”designed with direct input from industry experts.”


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Has Fashion Week Lost Its PR Luster?

Today is the first day of New York Fashion Week, which has some asking the question: has the event grown too big for its own size 2 capri pants?

It’s a serious query, because anyone with fashion clients knows it’s the industry’s biggest event. This year’s affair, however, has already been plagued with problems: the fact that it falls during High Holy Days forces Jewish designers and employees to “choose between the shul and the runway“, and a lawsuit filed over the fact that its 2010 move to Lincoln Center restricts access to that (public) park will almost certainly force the whole undertaking to move in the near future.

For a publicist, however, the issue is this: is Fashion Week still the best promo forum for new collections and designers? How can editorial voices be heard when Everybody Who’s Anybody is there?

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Should The Law Require Nonprofits to Reveal Their Donor Lists?

Transparency is always a good thing, right? Maybe not. Nonprofit organizations in New York State, for example, aren’t happy about having to comply with Governor Andrew Cuomo‘s 2011 ethics law, which requires tax-exempt organizations to release lists of donors who contribute more than $5,000.

The issue they raise concerns donors’ privacy and personal safety. The law doesn’t just affect shadowy groups with “freedom” or “victory” in their names that solicit millions to pay for presidential candidates’ attack ads: it also includes groups that support and oppose abortion rights, gay marriage, and other hot-button topics. A disappointing number of people are so politically fanatical that they won’t hesitate to leave threatening messages and even take direct action against those who contribute to these groups. In fact, the state legislature already ruled that Naral Pro-Choice New York doesn’t have to comply.

Representatives from the American Civil Liberties Union say that their donors shouldn’t have to deal with such harassment either.

We get this. It’s a legitimate concern. But nonprofit groups (also known as “lobbying” groups) will only gain greater influence on American politics in the years to come, especially after the Supreme Court’s decision in the Citizens United case. Is it really fair to exempt them from paying the same taxes levied on every other business or organization without requiring them to disclose what it is, exactly, that they do?

Would a federal law requiring groups that don’t have to pay taxes to let us know who’s funding their operations really be such a bad thing? And wouldn’t transparency be good PR for these groups?

10 Questions for Entrepreneurs Seeking PR Services

Earlier this week we delved into why PR services are a good investment for startup companies. Today we came across a related post in Entrepreneur magazine listing 10 questions that small business owners should ask themselves before hiring a PR firm.

The overwhelmingly positive response to Jane Porter‘s article tells us that it is extremely relevant to those ambitious businessmen/women wondering whether they should make the move. Because it approaches the PR “deliverables” issue from a small business perspective, we also believe it to be crucial reading for folks in the industry (and of course we agree that “a successful [PR] campaign can help you expand your business in ways you never could on your own”). Here are the 10 questions:

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Is PR a Job or a Lifestyle?

Full disclosure: As we grow more deeply connected to the PR world, we find ourselves checking our Twitter feeds right before we go to bed every night and right after we wake up every morning to see what’s exciting or irritating our colleagues in the industry. It’s tough to keep up with related developments when we’re not plugged in.

And of course we’re not the only ones who feel that way. Two related stories drew our attention this week: one naming “PR Executive” as the #5 most stressful job in the United States and one declaring that public relations cannot be a traditional 9 to 5 gig.

Seems like those two might be related, doesn’t it?

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Will PR ‘Own’ Social Media in 2013?

Pope Benedict sends his first tweetWho should be in charge of social media campaigns: marketing or PR? Where should that line lie–and why? We found ourselves fascinated by a couple of year-end PR Daily posts exploring these questions.

The first post predicted that, as more businesses begin to understand the risks and rewards of social media campaigns and the importance of maintaining a direct dialogue with the public, they will specifically request PR firms and departments to manage related accounts–and that PR pros will “emerge as trendsetters” in the social space.

Today’s follow-up post elaborates on that point as firm founder Summer Goodwin explains why she believes that PR will be the go-to discipline for future social media efforts. Her arguments, in a nutshell (or five):

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Why Do Brands Struggle To Create Original Content?

Frustrated writer stock photoThis week Digiday posted on an issue close to our hearts: the challenges of branded content creation.

Reporter Giselle Abramovich asked attendees at the company’s latest Brand Summit to describe the biggest obstacles they face in the endless quest to create compelling content. Our favorite quote from senior associate brand manager Orion Brown of Capri Sun:

“The biggest challenge is creating both consumer-relevant and brand-building content. Some brands (namely, passion brands) lend well to this as they are already ubiquitous and are intimately integrated into the daily lives of consumers — so their hurdle to find touchpoints that feel natural and relevant to the consumer may be lower. But for many brands, it’s a delicate balance between creating a branded message that doesn’t sound ‘preachy’ or like a sales pitch but still drives consumers ultimately to purchase.”

We couldn’t agree more—the process of identifying relevant topics and creating material that truly delivers value without the sort of heavy-handed messaging that repels consumers is a constant challenge (along with the measurement and ROI demands that accompany every business project).

Send us your thoughts, PR pros: What is the most difficult element of the content creation/distribution process?