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Posts Tagged ‘Bill Clinton’

Tried and True Moves from the Clinton PR Machine

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In the essay “My Battle With the Clintons“, completely objective reporter Daniel Halper (who just happens to edit the conservative Weekly Standard) gives Politico some dirt regarding his “It Happened to Me” moment going toe-to-toe with the Clinton PR team over his critical book.

“When I started to write Clinton, Inc: The Audacious Rebuilding of a Political Machine, I knew the reaction to expect… But even if I hadn’t known it, many, many people in Washington, on the left and right, popped up to warn me of what to expect from the Clinton PR team. Other authors—legitimate ones with serious pedigrees—who’d written about the Clintons said they were threatened and verbally attacked. Of course, nearly everyone in Washington has seen the much-vaunted Clinton PR machine in action. It’s very predictable.”

Love ‘em or hate ‘em, the Clintons know a thing or two about this PR biz. According to Halper, here’s how it works:

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Twitter Won’t Verify Its Own Founder’s Parents

Establishing a “verified” Twitter account can be even more important than snagging a great handle. Why? Because if your group or client has any imitators, he/she/it will be battling them in order to establish authenticity. We know people tend to trust whatever they find on the Internet (ha ha), but do you have any idea how many fake Justin Bieber accounts exist? Stephen Colbert couldn’t even create Bill Clinton‘s account under his own name because so many people claiming to be him already tweet on his behalf (and that must be really annoying!).

This whole “are you authentic” thing is especially important to smaller brands and personalities looking to gain a little publicity via Twitter, because sometimes people don’t pay enough attention to this sort of thing! For example, we were fooled earlier this year by a fake MetLife Stadium account that made a couple of jokes at the Superdome’s expense during the Super Bowl. Guilty as charged!

At any rate, the parents of company co-founder Jack Dorsey now face the same verification problems as everyone else — and they’ve started a campaign of sorts to resolve the issue. This isn’t necessarily encouraging news, but it should serve as a warning/lesson for PR pros with relatively low-level clients who want to expand their Twitter presence:

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Stephen Colbert Forces Bill Clinton to Tweet Like the Rest of Us

You’d think former President Bill Clinton, master of shameless self-promotion, would know all about hyping himself on Twitter, right? Apparently not! In his famous state of perpetual insecurity, Clinton asks Stephen Colbert, “What if you tweet and nobody tweets back?”

Colbert isn’t just a genius when it comes to self-promotion: he knows how to win attention for other people, too. On last night’s show he didn’t just advise Clinton to start tweeting — he had an account ready!

Fast Company calls this a “giant guerilla marketing stunt”. 83,000 followers on the strength of a single tweet? We might just have to agree. Somebody name this man Pope already! (Not really.)

Oh, and the feed’s bio reads: “I am President William Jefferson Billy Jeff Rodham Clinton. Stephen Colbert is my BFF.” We greatly admire Colbert’s unparalleled ability to make everything all about himself, but most importantly we hope that @PrezBillyJeff follows our 7 hashtag strategy tips. If a tweet falls in the forest…

Kris Balderston Moves from State Department to Fleishman-Hillard

Fleishman Hillard In another sign of the very close proximity of PR to politics, international communications firm Fleishman-Hillard just announced the appointment of State Department official Kris Balderston to the role of senior partner and general manager of the company’s Washington, D.C. office.

Balderston most recently worked within the office of Secretary of State Hillary Clinton; during his time there, he “conceptualized and led” the Global Partnership Initiative, a program designed to “strengthen and deepen U.S. diplomacy and development around the world” and address international humanitarian challenges by pairing government organizations with private businesses and non-profit groups.

Balderston has held a number of roles in government over the past 30+ years; he worked as deputy secretary to the cabinet and deputy assistant to President Bill Clinton and served as legislative director and deputy chief of staff for then-Senator Hillary Rodham Clinton.

The firm’s release did not elaborate on the specifics of Balderston’s new role beyond president and senior partner Martha Boudreau’s assertion that his experience leaves him “uniquely able to help lead our global public affairs practice in a time of globalization, great change and innovation.”

Bill Clinton to Betty White: Happy Birthday! Run for President!

Given Betty White‘s devoted fan base (of which we are proud members), we imagine it can’t be too hard to advertise NBC‘s Betty White birthday celebration, set to air tonight at 8 p.m. EST–all you’d have to say to get us to watch is “Hey. It’s Betty White. Tune in”. But in case that isn’t enough to turn the heads of people who don’t own the complete Golden Girls on DVD, this teaser clip might just do the trick.

This past election season proved the power and influence of an endorsement from President Bill Clinton, and now everyone’s favorite Arkansas smooth-talker is throwing his weight behind a new kind of campaign.

In the video, Clinton says of White, “In a time when our nation is still bitterly divided, it’s important to have a leader who’s won the respect and affection of our nation in the way that Betty has”. Plus, Clinton points out, “The position would come naturally to Betty, as she has lived for so long in a place called the White house.” Har har.

We know we just got through election season, but…we have to say we fell for this promo hook, line and sinker. Betty White for president! Where do we pick up the T shirt?

Craig Ferguson: ‘My Job Is to Be the Naughty Kid’

Craig Ferguson rocked the Paley Center for Media with laughter last night in New York. The self-effacing host of CBS’ The Late Late Show will perform at Radio City Music Hall this weekend, and he gave the Paley Center audience an up-close view of his career and his candid approach to late night comedy. Wearing Kermit the Frog socks in solidarity with Sesame Street, he also weighed in on Mitt Romney’s PBS debate comments.

Since no one can deliver a line quite like Ferguson, we’ve listed selected quotes on various topics that he made in reply to audience queries and questions from moderator Dave Itzkoff of The New York Times:

On Mitt Romney’s debate comments about cutting PBS funding: “How much are we going to save by getting rid of PBS, forty bucks?”

On his influences growing up: “I used to watch the Marx Brothers, The Three Stooges and Laurel and Hardy, so you could say I was drawn to black and white absurdism.”

On overcoming his alcoholism, [which he described in his book, American on Purpose]: “When I got sober, I experienced life on a whole new level. My career is based on resentment and alcohol, and I’m not the first.”

On his accent: “No one in the casting community in Hollywood really knows the difference between British and Scottish accents.”

On the early days of The Late Late Show: “When I auditioned, I said ‘This should be a lark.’ I thought the show would only last three weeks to one month, and I’m not the only one who thought that.”

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Guess Who’s Back! (Yeah, It’s Monica Lewinsky)

Today in Unexpected  Comebacks news, former right-wing talking point Monica Lewinsky has announced a return to the national spotlight that will have absolutely nothing to do with handbags!

In fact, “friends” report that Lewinsky is out for “revenge”, that she’s shopping a book described as a “tell-all memoir” to major publishing houses, and that she’s received offers in the cool $12 million dollar range. Two questions: Where did these “friends” get this number? And has a public figure ever published a memoir that did not promise to “tell all?”

Whatever. The book will apparently include “secret love letters” that Lewinsky wrote to former President Bill Clinton and reveal details about his “insatiable desire for three-way sex, orgies and the use of sex toys of all kinds.” Well, we guess you sometimes have to get a little racy if you really want the press to pay attention. And there’s more: Lewinsky’s book will also recount incidents in which Clinton referred to his wife as a “cold fish” and joked about their “non-existent sex life.”

Well then. We can certainly say one thing: Anonymous sources always give the bitchiest quotes–in fact, they sound suspiciously like the carefully chosen words of paid representatives! When asked why Lewinsky chose the current moment to release a memoir, yet another member of this mysterious group of “friends” gave the New York Post this ridiculous quote:

“No one will hire her and she can’t get a job because of Clinton. She needs to make money somehow.”

Doesn’t sound like her PR folks are desperate at all, does it?
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Roll Call: ‘W,’ MWW (Again), Disney, and More

W magazine has named its first-ever executive director of creative services and marketing, Ed Romaine, starting August 16. He was previously the director of integrated marketing at Elle. [via FishbowlNY]

MWW Group (which has been doing a lot of hiring lately) has brought on Traci Carpenter as its director of speechwriting and content, a new position. Carpenter has previously served as senior speechwriter for President Bill Clinton, the William J. Clinton Foundation, and New York Governor Andrew Cuomo.

Kathryn Kranhold has joined the Walt Disney Co. as SVP of corp comms. She was previously at Brunswick Group working with clients on crisis, litigation, and financial issues and was once a reporter at the Wall Street Journal. She’s reporting to Zenia Mucha, Disney’s EVP of corporate communications. [via Variety]

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Roll Call: Judith McHale, Isobar, Teneo, and More

Judith McHale, the Undersecretary of State for Public Diplomacy, has announced she’ll be stepping down after two years in the position. The role is one that has been focused on “winning the hearts and minds” of Muslim populations around the world. It’s a job that we’ve characterized as “America’s Publicist.” Previous undersecretaries include James Glassman and Karen Hughes.  [via Heritage.org]

Sara Ramsey has joined global comms company Isobar as MD of the San Francisco office. Previously, she was the VP of account management at Real Branding. She is replacing Tara Moss, who is moving to another position within parent company Aegis Media North America.

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Mixed Opinions About Impact of Bin Laden News on Obama’s Public Perception

A spontaneous crowd celebrates the news about Osama bin Laden's demise in downtown Manhattan. Photo: EPA

Journalists are taking a look at the Osama bin Laden news and trying to determine the benefits to President Obama as we head into the next election.

So soon after rejoicing crowds have taken to the streets in New York and Washington D.C., high favor for Obama is coming from all directions.

“[Obama's] world view is often challenged by his Republican rivals, who seek to portray him as a weak leader. That line of attack will almost certainly be more difficult to use as he begins running for a second term,” writes The New York Times.

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