Posts Tagged ‘Bing’
In case you missed it, those dumb “Bing challenge” ads aren’t the only front in Microsoft‘s ongoing war with Google. Over the holiday season the company started the “Scroogled” campaign taking its big competitor to task for…we don’t know, failing to protect customers’ privacy or offer “unbiased search results.”
We thought Microsoft had put the series to bed earlier, but they brought it back to life this week with a couple of spots attacking the Android phone for providing Google with an unfair advantage and, again, collecting users’ private information without their knowledge or consent. It’s all a bit more complicated than that, but the message is clear: Google is evil, because Microsoft would never in a million years use customer data in underhanded ways.
This is more about branding and reputation management than technology or the business practices of tech companies. The campaign is obviously working in some way or the company wouldn’t keep pumping out these ads. But Microsoft casting itself as David to Google’s Goliath? We don’t see that message as a long-term winner. It all makes the runner-up look more than a little desperate.
We’re going to take a wild guess here: many of our readers have felt some pressure to more fully utilize Pinterest as a PR tool but hesitate due to a lack of the quantifiable ROI stats that mean so much to clients in our Big Data era. Fret no longer, social brand managers: you have no more excuses!
Today everyone’s favorite pinning site launched Pinterest Web Analytics, a free data management tool that mirrors the ever-popular Google Analytics and Facebook Page Manager tools. What will it do? It will give page runners (not personal pinners) the numbers that matter most: how many users re-pin your pins, how many view each pin and how many visit a given company’s site from its Pinterest page.
This is all part of Pinterest’s long-term plan, and it’s a natural next step after the service introduced company pages last November. In fact, if we had to guess we’d say the Pinterest team is laying the groundwork for a public offering–and they’ve learned from the great Zuckerberg’s mistakes. Last month company founder Ben Silberman told The Wall Street Journal about his plans to “monetize”, and facts like “Pinterest leads to more referrals than Twitter, StumbleUpon, Bing and Google” and “Pinterest users are 10% more likely to make a purchase from an ecommerce site” than surfers who arrive via other sources are sure to make the service even more attractive to all those Wall Street all-stars who are still trying to get rid of all their Facebook stock.
Here’s the most important question, though: will you, as a PR pro, be more likely to use Pinterest to promote your clients now?
Today we may have witnessed a first: a press release delivered via 6-second Vine mini-video. The makers of Sonar, a “social discovery app” that allows users to find others by geographical proximity (which Mediabistro profiled in this Elevator Pitch video), just received a big investment from Microsoft‘s Bing Fund–and they chose a unique way of letting the world know about it:
— Sonar (@sonar) February 28, 2013
TechCrunch hopes this move doesn’t become a thing. What do we think? Can you imagine companies announcing new hires or clients with little clips like this one?
A few weeks ago we gave you a list of the 10 brands Americans hate most and tried to figure out why. Today we’re taking the opposite approach with the help of Harris Interactive‘s latest public opinion poll gauging the most (and least) trusted brands in the country.
Here are the brands held in highest esteem by the 19,000 random people who participated in the poll (along with our attempts to figure out how they got there):
1. Amazon: It could be the fact that Amazon remains the first and biggest online retailer with a reputation for security and an endless inventory. It could be the brand’s truly innovative recommendation system. Or it could be Amazon’s plan to create its own “virtual” currency–because no dishonest individual would ever make his own money, right?
Microsoft, a company that desperately wants to be in the now, decided to use its massive budget to rebrand one of its signature outdated products: Internet Explorer. In order to do this, the masters of “cool” created a viral video ad called “Child of the 90′s.” Everybody’s been sending it around today, so we guess it’s working.
It does make us want to go read Goosebumps, listen to Smashing Pumpkins and watch My So-Called Life re-runs. But it doesn’t tell us anything about how Internet Explorer has changed–or why we should be interested in the first place.
So yeah, cute commercial. But we’re still not going to use Bing or buy a Surface.
Excuse us for being a little skeptical about the relevance of Facebook‘s new “Graph Search” function, presented to reporters yesterday by the company’s communications staffers on demo stations that New York Magazine’s Kevin Roose calls “PR Borgs.”
Seriously, though: Why would we want to search for “pictures that my friends took in Canada” or “dentists’ offices where my friends have checked in” or “single women in Park Slope who know one of my friends and like Game of Thrones“? (OK, that last one might make sense if we were still single.)
The more we think about it, though, we feel like graph search–which really needs a new name, BTW–could infringe upon the territory of other social networks, primarily LinkedIn, Foursquare, Yelp, dating sites like Match.com and the big one…Google.
What does this mean for the PR world?
- Was it the Google/YouTube election page, complete with live results, surveys, insights and voter info?
- Was it Twitter’s not-all-that-special #election2012 page?
- Was it Facebook’s American politics page and Polling Location Search Tool app?
- Was it Foursquare’s “I Voted” map, complete with “limited edition badges”?
- Was it tumblr’s official election feed?
- Was it Bing’s live official election page or “Destination 2012: The Ticket” from Yahoo! News? (Ha ha, just kidding.)
Seems like everyone got in on the game. What do you think? Did we miss anybody?
The public doesn’t know Apple as a company prone to apology. We imagine its communications team would be far more comfortable issuing a statement to the effect of “the obvious superiority of our products speaks for itself, hahaha”. Hey, we understand—apologies acknowledge the imperfections that come with being human, and CEO’s aren’t generally too big on humility (with good reason).
And yet, CEO Tim Cook felt the need to release an official statement to customers today in order to control the spread of bad publicity stemming from the awfulness that is Apple Maps.
We can’t imagine Cook enjoyed writing this little letter, and we wonder what finally led him to draft it: Was it Motorola’s viciously effective #iLost ad? Was it this hilarious tumblr page? We’re not sure, but we do admire Cook’s ability to acknowledge that his company made a completely terrible product!
Readers should note Cook’s unreservedly apologetic tone in writing that Apple “fell short on this commitment”. Unlike the other big “damage control” missive released this morning, Cook’s note includes the word “sorry”. A real-life apology! We just might be impressed!
Cook promises to get to work on improving the map app, and we’re sure that a few programmers have had anxiety attacks this week–but what will the CEO’s next move be?
Cision has partnered with PitchEngine, bringing together PitchEngine’s social publishing services with Cision’s PR and marketing software. Cision is also investing in PitchEngine, taking a minority stake in the company. Both Cision and PitchEngine have recently introduced new services. Moreover, Cision’s U.S. lead Peter Granat recently told us that the company has completed a lengthy digital strategy transition. The release and announcement video are available here.
CrowdGather, a network of forums and subject-specific message boards, has acquired Yuku.com, a company that manages these forums and boards. According to CrowdGather, the acquisition will increase the company’s monthly traffic 50 percent to 235 million.
Klout announced this week that 100 million people have Klout scores. Twitter has also hit the 100 million mark, and offers a breakdown of its users. But unlike so many others in the tech arena these days, the company insists it doesn’t want to go public.
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