The present is a great time to be in the public relations industry: never before have so many people done so many things while in contact with so many others.
Thanks to social media and the continuous miracle that is technology, we never do anything alone anymore (with a few obvious exceptions, ahem).
There was a time when television was a passive pursuit that involved tuning into a favorite program and ignoring the rest of the world. That dynamic, however, has changed. Watching TV has become an active–even interactive–experience.
So it makes perfect sense for TV ratings monolith Nielsen to join forces with Twitter, creating a new ratings system that will generate metrics for viewers who comment on TV shows and those people who read or interact with said comments.
It’s fun to open a bottle of red wine and log onto Twitter while movie stars walk down the red carpet to accept awards in clothing worth more than your apartment. It’s entertaining, cathartic and always good for a laugh.
But if the Oscars aren’t your thing, there is always the NFL, which suffered a major public relations disaster this weekend as the league’s less-informed (and, let’s be honest, flat-out racist) fans took to Twitter to vent their displeasure about President Obama’s speech in Newtown, CT, taking precedence over the New England Patriots vs. San Francisco 49ers game. Wow. Not exactly the image the NFL wants for its fans.