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Posts Tagged ‘Breaking Bad’

Breaking Bad May Have Just Been Broke at SAG Awards for Hitler Humor

It’s been hailed as one of the best shows of our generation. And while Breaking Bad is done with production and cleaning up on awards, something wicked this way comes from this past weekend’s SAG Awards on TNT.

The show was up for ‘Outstanding Performance by an Ensemble in a Drama Series.’ And it didn’t matter what schleps the show was up against, Breaking Bad has been cleaning house this year—and rightly so.

And the winner is…doesn’t matter any more after what happened during the acceptance speech.  Check it:

Although there is no volume, that is the great Bryan Cranston accepting the award on behalf of his cast, who won another for ‘Outstanding Lead Actor.’

During his speech, he thanked the entire cast with this sentiment “You are the nicest bunch of white supremacist Nazis I have ever worked with…[and] I swear to you, I would kill you all over again. I really would.”

Fun and yuks, right? A guy is allowed to indulge in this euphoric state, right? If you are Patrick Sane, the fool on stage left heiling effin’ Hitler, the answer is “not so much.” I’m certain the guy doesn’t have autographed copies of Mein Kampf on his nightstand, but come on, dude. Hitler? Really? Hollywood. Where you get away with anything.

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Today in Irony: Winner of Breaking Bad Contest Busted for Drugs

breaking_badBreaking Bad is unquestionably one of the best written shows in TV history.

It’s also, many say, one of the most influential. Of course, you have the occasional hack hater who believes the outrageous exploits of White and Pinkman served to promote meth use in this country, but the fact remains: people are going to smoke up if they fancy such a thing. They might even sell because, you know, the economy.

But this story from Newser tops all of the ironic, art-imitating-life stories about this drama in the history of ever. Oh, how AMC Networks must be proud to hear about this.

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Fake Breaking Bad Funeral for Charity Doesn’t Go Over Well

Raising money for charity is a challenge, and we love to read about individuals and organizations coming up with creative ways to get others to donate. For example, it was pretty cool when Aaron Paul used the Breaking Bad finale to raise money for his fiancee’s anti-bullying group.

This weekend, however, a few fans took it a little too far by holding a fake funeral for protagonist Walter White—and no, that is not a serious spoiler. Come on.

The event was elaborate, and it did raise $17K for Albequerque charity Healthcare for the Homeless, but a quick look at the local news coverage will give you some idea of why the event proved controversial: organizers didn’t think too carefully about how they might feel if someone “buried” a fictional character in a cemetery where their own loved ones happen to rest.

Also: loved the show and all, but this was super, no-longer-cute dorky.

‘Breaking Bad’ Tastes Really Sweet

Source: Omaha Daily WorldOn the oft-chance you don’t have cable, can’t afford satellite or live in a commune with no electricity, you have heard about this novel TV show called ‘Breaking Bad.’ Gripping plotlines. Stirring scripts. A gaggle full of really bad people. And a slew of folk across these United States couldn’t get enough it.

In fact, its last few episodes escalated from 5.9 million, 6.4 million, 6.6 million and the series finale got a modest 10.3 million viewers. For those numbers, FX was able to charge a modest $400,000 for a :30 commercial. When you have magic swirling in a bottle like this, product placement can work wonders for any brand. It is usually quite expensive, a blink-crap-I-missed-it moment and rarely caught by viewers.

However, get a character to advocate a brand and it is quite different. It’s almost as if the Pied Piper of TV blew his hypnotic flute and viewers came skipping out of their homes to slurp on the straw of whatever someone is pushing.

Such is life for this show, as noted in this story from the Consumerist

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Breaking Brands: Who Newsjacked the Finale?

This will be the last Breaking Bad post ever, we promise—loved the show but even we’re sick of hearing about it at this point. Still, it’s worth taking a minute to review some of last night’s promo efforts.

The most deliberate response comes courtesy of Clorox:

Never one to be outdone, 360i went subtle but cheesy with this Oreo promo:

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Aaron Paul Uses Breaking Bad Finale to Raise $1.8M for Anti-Bullying Charity

#GoodbyeJesse

#GoodbyeJesse

Calm down, everybody: there’ll be NO SPOILERS HERE.

What, you thought we wouldn’t mention it? Without revealing anything about the Breaking Bad finale, here’s the most interesting story to come out of the show’s final weeks: Aaron Paul, aka Jesse Pinkman, used fanboy hype to launch a very successful fundraising campaign for his wife’s anti-bullying nonprofit organization Kind Campaign.

Fundraising startup Omaze offers an unusual take on the charity model, giving donors the chance to enter a raffle for a “dream experience” centered on spending time with pop culture icons like Tyra Banks and the cast of It’s Always Sunny in Philadelphia. The more fans give, the greater their chance of winning—and the organization’s charity partners receive 80% of total donations.

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AMC PR Confirms Breaking Bad Spinoff and Lets the Media Do the Work

Confession: We only want to cover this story because we love Breaking Bad, and while we were initially skeptical of a proposed spinoff/prequel that absolutely MUST be titled Better Call Saul, we’ve warmed to the idea. But now that we mention it, what’s with AMC‘s PR department? All caps and (cont) in the tweet? Looks a little sloppy.

The tweet links to this release, which does tell us that the show will be “a one-hour prequel that will focus on the evolution of the popular Saul Goodman character before he ever became Walter White’s lawyer” but looks terrible and doesn’t give us much to work with. The show obviously won’t start filming for some time, but at least they could have posted a YouTube compilation of Saul’s greatest moments, right?

Then we got to thinking: there’s no need to promote this sort of announcement; there isn’t even any need to pitch it. As soon as word got out, it spread like wildfire. There’s a post here and a post here and a post here and a joke here…

The campaign creates itself. Come to think of it, we wouldn’t mind doing PR for AMC: just hit “tweet” and let the earned media roll in.

Yahoo! Goes Sans-Serif, Earns Media Coverage with Classic Marketing Tricks

Well, then: Yahoo! (don’t forget the exclamation mark) sure got the media excited to report on…nothing this morning. OK, maybe not nothing, but certainly nothing newsworthy.

In the latest stage of its Marissa Mayer-era rebranding adventure, your grandma’s favorite browser homepage unveiled its new (still purple) colors and went about trying to convince everyone to get excited. We have to admire their tenacity, because while no one seems particularly impressed with the site’s new duds, we’re all still talking about the rollout.

Slow clap.

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Belize’s Perfect PR Response to Unflattering Mention in ‘Breaking Bad’

On last Sunday’s episode of the AMC hit drama “Breaking Bad“, Brian Cranston’s character — a drug kingpin — threatened to “send [someone] to Belize,” an alternate euphemism to “sleeping with the fishes.”

The scene was widely discussed on social media, with many speculating whether the show had inadvertently dealt a blow to the country’s tourism.

“Some people may have perceived that to be somewhat of a crisis,” Alyssa Carnegie, the director of marketing and industry relations for the Belize Tourism Board, said in an interview with the New York Times, “but we really thought of it as an opportunity.”

Following Sunday’s episode, the Belize Tourism Board demonstrated its sense of humor (and impeccable timing) by tweeting humorous invitations to the “Breaking Bad” actors and characters, inviting them to take a real trip to the country.

Breaking Bad PR Motor Home to Sell Marketing Meth to Public

We love Breaking Bad just as much as the rest of the public. So when we see a motor home not being driven by an octogenarian, we know nothing good is going on inside that roving lab of illegal activity.

Since the recession rained down on our industry like a sci-fi meteor shower, PR companies across the globe have slashed travel expenses and relied on technology and old-fashioned ingenuity to execute strategies to reach the public in convincing ways.

So we were more surprised than Pinkman buckling his belt on a rooftop to learn that VP&C, a New York public relations agency, shelled out $50,000 to drive a motor home from New York City to Des Moines, Iowa, and back to promote products such as, according to this article in the New York Times, a “Dornbracht kitchen faucet, Mohawk carpet, J.C. Penney home goods, dinnerware by Q Squared and cabinet knobs from Rocky Mountain Hardware.”

This road trip which includes “five executives and staff members of the agency” is being touted as a marketing effort with the motor home being used as a mobile showroom. We can only guess that this group has named their mobile showroom “Los PR Hermanos” because they’ve got to be smoking some serious crystal blue to think anyone with a home built on a foundation would buy products showcased in a motor home in some crappy parking lot.

According to the aforementioned article, Los PR Hermanos has had to alter its schedule and cancel an appearance in Pittsburg because of traffic delays due to slow-moving tractors in the western part of the state.

As with Breaking Bad, we’re just dying to know how this ends.

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