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Posts Tagged ‘Burson-Marsteller’

Roll Call: Burson-Marsteller, Edelman, RLM Finsbury and More

Burson-Marsteller has hired Rowan Benecke to lead its global technology practice. Benecke comes to the firm from Text 100, where he spent almost a decade. He joined Text100 in 2005, after working at Waggener-Edstrom and Zeno. In 2012, he relocated from Europe to New York to lead the Next15 firm’s North American operations. Benecke has played a key operational role at Text 100, leading the firm at successive stops in Asia, EMEA and North America. He takes on the global tech chair role that was previously occupied by Lisa Poulson until her departure from Burson last year. (TheHolmesReport)

Edelman has named Maria Amundson as global chair, Technology sector, effective September 15. Amundson, currently general manager of Edelman Silicon Valley, will lead the agency’s team of 440 technology communications experts in 23 countries and be responsible for client counsel, portfolio management, new business development and sector marketing. She will report to Kym White, global director of sectors and global chair of Edelman’s Health sector, and be based in Silicon Valley. Amundson joined Edelman as an executive vice president in 2006 when the firm acquired A&R Partners, the leading independent Bay Area technology PR firm that she co-owned in San Mateo, Calif. She became general manager of Edelman’s Silicon Valley office in late 2012, counseling technology companies from early stage start-ups to Fortune 50 leaders. (Release)

RLM Finsbury announced that it is opening a San Francisco office, bolstering its global footprint. Doug Michelman, former chief communications officer and global head of Corporate Relations of Visa, Inc. who was most recently a senior advisor to RLM Finsbury, has been named a partner and will lead the new office. Prior to Visa, Michelman served as regional president and senior partner of Fleishman-Hillard, where he managed its West Coast operations. In addition to various roles at Fleishman-Hillard both in the U.S. and internationally, his extensive communications experience also includes staff positions in the press office for two presidential campaigns. (Release) Read more

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Why the Redskins Lost PR Points by Hiring Burson-Marsteller

redskins_facepalmFULL DISCLOSURE: I am a proud former Burson employee.

That said, the Washington Redskins lost whatever integrity they had left when they hired Burson-Marsteller yesterday. Don’t get me wrong, the hire made sense. If B-M is known for anything, it is a powerful one-two combination of public affairs and crisis communications.

Those are two things that team and its thick-headed owner sorely need.

The problem is that Redskins owner Daniel Snyder didn’t hire them to help his football team do the admirable thing. He hired B-M to help his team continue to do the wrong thing.

And there goes his credibility, swirling down the drain.

Read more

New U.S. CEO at Burson-Marsteller

Michael LawToday Burson-Marsteller announced the promotion of Michael Law from U.S. president to U.S. CEO, effective September 1st.

Law succeeds political veteran Dave DenHerder, who became CEO in 2012. DenHerder will stay with B-M and parent company WPP in various advisory roles moving forward.

Law first joined the firm in February 2013 to serve as U.S. president, working closely with DenHerder on client service, business development and talent acquisition. He will expand on those responsibilities as CEO.

Prior to joining Burson-Marsteller, Law spent more than 20 years with Ogilvy, serving various roles in the U.S. and Asia-Pacific regions; during his career he has worked with clients ranging from Ford and Coors to American Chemistry Council. Law worked at the U.S. Department of Justice before joining the agency world.

The new U.S. CEO will report to Donald A. Baer, Worldwide Chair and CEO.

Culture: How Smaller Agencies Keep Up With the Joneses

Employees-Happiness-Paramount-to-Success

Can your agency say this?  Few even try, so it seems.

It is no secret that the industry of public relations is run by the “biggies” (e.g., Burson-Marsteller, Edelman, Ketchum, Weber Shandwick, FleishmanHillard, GolinHarris). Because of their global reach and U.S. presence, many prospective clients see them as the benchmark of service, ability, and results. As a former “Burson person” and a “Big PR” alum, I can attest to the fact that they all earn it.

It was at a biggie where I cut my teeth, spread my wings, and cracked my shell into smithereens. That said, to compete with said biggies in their trek for global PR domination, the “boutiques” have looked into other areas to draw the attention of top prospects: availability, flexibility, tangibility. It was at the “not-so-biggies” where I learned everything else.

So, what’s the rub? The silver bullet these smaller, scalable agencies are using to compete is culture. 

Is that all it takes?

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10 Top Firms Promise Not to ‘Sockpuppet’ Clients’ Wikipedia Pages

wikipedia-logo

One of the PR industry’s longstanding ethical debates appears closer to a resolution: the matter of Wikipedia “sockpuppets“. Today, several of the industry’s top players released a statement promising not to bend the rules of the public database to their own clients’ benefit.

Last year, Wikipedia took a public stand against the practice of hiring administrators to revamp clients’ profiles; it even went so far as to call out Wiki-PR, a firm specializing in the practice, by name. The firms involved in today’s announcement, however, want the organization to know that PR and public content databases can be friends.

The list and the statement after the jump.

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Roll Call: Ogilvy PR, Burson-Marsteller, APCO Worldwide and More

Ogilvy Public Relations announced that Nicky McHugh has been named executive director of the agency’s New York Corporate Practice. McHugh will lead the strategic direction and growth of the New York Corporate Practice. She will oversee the group’s client accounts, financial performance, talent, and business development initiatives. The Corporate Practice services clients in the areas of reputation management, employee communications, investor relations and business-to-business public relations. Bringing nearly two decades of experience in strategic corporate communications, reputation management, issues advocacy and executive visibility, McHugh has partnered with numerous influential brands in the financial and professional services sectors. She launched the Qatar Investment Authority in the U.S., provided executive support across North America for the Dubai International Financial Center and also for the French government’s economic development division, Invest in France. Most recently she spearheaded the agency team for Deloitte, and was the North America lead for the World Gold Council. (Release)

Burson-Marsteller announced that Ann Davison has been named chair, U.S. Public Affairs and Crisis practice, effective June 16. Davison will work closely with U.S. CEO Dave DenHerder and U.S. president Michael Law. For the past 25 years, Davison has led public policy, corporate reputation, advocacy and public education campaigns for elected officials, Fortune 100 global organizations, non-profits and private foundations. Davison joins Burson-Marsteller from VOX Global, where she served as senior partner and managing director, working with corporate and non-profit clients to advance their reputation and advocacy goals since 2008. Before that, she spent seven years with FleishmanHillard, most recently as senior partner and deputy general manager, managing multimillion dollar accounts in the agency’s Washington, D.C. and Miami offices. Throughout her career, she has passionately guided clients in applying social marketing and campaign strategies to shape beliefs, attitudes and behaviors in pursuit of making an impact on people and policies. (Release) Read more

Roll Call: Burson-Marsteller, NUVI and DDC Advocacy

Burson-Marsteller announced that Alan Sexton has been appointed to U.S. Chair, Corporate Practice and Tom Dowling has been appointed U.S. Chair, Consumer and Brand Marketing Practice, effective immediately. Sexton and Dowling will work closely with other practice and market leaders in North America under the leadership of U.S. CEO Dave DenHerder and U.S. president Michael Law. Sexton and Dowling will be responsible for leading and growing their respective practices across the United States. Sexton joined Burson-Marsteller in 2013 as New York market leader and will continue to lead the firm’s headquarters office. Since joining, Sexton has been involved in numerous new business initiatives, recruited new talent and worked across the New York office to strengthen Burson-Marsteller’s market presence. Throughout his career, Sexton has led integrated, interdisciplinary campaigns for clients. He came to Burson-Marsteller from Global Strategy Group, where he had served as executive vice president of Communications since 2011.

A 24-year veteran of Burson-Marsteller, Dowling has served as interim chair of the U.S. Consumer and Brand Marketing Practice since 2013. Dowling will continue to serve in his current role as Pennsylvania market leader from the agency’s Pittsburgh office, which also serves as the hub for a number of Burson-Marsteller’s key business-to-business (B2B) clients. Dowling is highly experienced in defining, building and defending corporate brands and has led global branding and reputation management campaigns for Fortune 500 companies. He has also helped launch products in both the consumer and B2B spaces, from pasta sauces to 3D printers used in additive manufacturing. (Release)

NUVI™, a social analytics management and engagement company, announced its appointment of NUVI Chairman Keith Nellesen to CEO, with former CEO David Oldham assuming a role as a member of the board. These changes will enable NUVI to continue on its rapid growth trajectory. Nellesen specializes in growing startups into valuable enterprises. Beginning his career in public accounting, Nellesen ventured into entrepreneurship when he co-founded Vivint — a home security, home automation and energy conservation company — where he served as the chief financial officer and president until 2009. Nellesen exited Vivint in 2012 when it was acquired for more than $2 billion by Blackstone. Nellesen also served as the CEO and co-founder of MoneyReef, a financial management application company focused on mobile, and oversaw its successful acquisition by MoneyDesktop in 2012. (Release) Read more

Roll Call: MWW, Burson-Marsteller and IMM

MWW announced that Robyn Schweitzer has been promoted to vice president. Since joining MWW in 2008, Schweitzer has helped lead award-winning campaigns for a number of MWW’s consumer lifestyle marketing accounts spanning the CPG, food, hospitality and gifting sectors. Schweitzer specializes in integrated marketing communications campaigns and helping brands leverage public relations to work seamlessly in concert with advertising and marketing. Prior to joining MWW, Schweitzer spent four years at RFC&P where she specialized in travel and tourism. Schweitzer earned her bachelor’s degree in public relations from Penn State University. MWW’s award-winning consumer lifestyle marketing practice is comprised of public relations specialists who have extensive relationships with traditional and social media influencers and deep expertise in integrated marketing, brand marketing and product launches. (Release)

Burson-Marsteller announced the addition of two senior directors: David J. Roznowski, APR and Chris Short. Roznowski and Short, who together bring more than 45 years of communications experience to the company, will be based out of Burson-Marsteller’s Chicago office. Roznowski joins Burson-Marsteller as a senior director after a decade in the oil, gas and petrochemical industries, most recently with BP North America in a corporate, internal and crisis communications role for BP’s largest refinery in Whiting, Ind., as it completed a multi-year, multi-billion upgrade. He was also head of corporate communications and community relations for Hovensa, LLC., a joint-venture heavy-crude refinery located on the island of St. Croix in the U.S. Virgin Islands.

With 24 years of experience, Chris Short joins Burson-Marsteller from beverage company Phusion Projects, LLC, the maker of Four Loko, where for the past three years he was vice president of communications. Short has a track record of successfully managing award-winning communications programs for high-profile brands; overseeing the development and execution of business-to-business and consumer-facing campaigns, including national product launches; and managing issues and crises to prevent them from damaging sales or undermining corporate reputation. Before joining Phusion, Short held senior positions at several public relations agencies, including Porter Novelli, Cramer-Krasselt PR, GolinHarris and Cushman/Amberg Communications.(Release) Read more

Microsoft Sticks with Former Clinton Flack for Top Strategic Role

Mark-Penn-Microsoft

Microsoft isn’t listening to our advice.

Last week we learned that the company’s new CEO Satya Nadella was supposedly close to dropping former Clinton family flack/Burson-Marsteller head Mark Penn, now known as the guy behind all those anti-Google ads, as part of its brand refresh.

It now appears that Microsoft will take the very opposite approach by giving Penn the chief strategy officer position; he previously served as EVP of ads and strategy.

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Microsoft Might Just Be Done with Former Clinton Flack

When we searched Mark Penn‘s name yesterday on Bing, using our Surface tablets (psych!) and saw this headline we wondered, “Why would anyone want to fire this guy? His track record is just as spotless as his ethical record!” Remember the Wall Street Journal column he used to promote Burson-Marsteller while he was acting CEO? Good times.

Oh, and remember this 2008 gem? Thanks, Mark Penn!

Now why might Microsoft, according to the story broken by Re/code, be thinking about letting the guy go?

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