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Posts Tagged ‘Carl’s Jr.’s’

Carl’s Jr.’s Strawberry Pop-Tart Ice Cream Sandwich Unveiled in Appropriately Epic Fashion

Remember Dunkin’ Donuts’ breakfast sandwich that replaced a bagel with two doughnuts? Well, just in time for the hottest part of summer, Carl’s Jr. is unveiling its own frosty version of a sandwich between non-traditional bread substitutes, and is doing so in truly epic fashion. In the latest promo from the burger chain (below), the Strawberry Pop-Tart Ice Cream Sandwich (a mouthful in more ways than one!) receives a debut befitting a modern marvel of mythic proportions…which, of course, it is.

The ad, created by agency 72andSunny, pairs the immediately recognizable and unquestionably epic theme from “2001: A Space Odyssey” with rave reviews from notable sources like The Huffington Post. The viewer is then given an up-close view as the tantalizing treat is assembled by hand, and is completed (in all its glory) just as the music reaches its climax.

We must say, even though we were taken in by the intensity of it all, we were left wondering one thing: Weren’t we just given detailed instructions on how to construct such a wonder of epic deliciousness ourselves out of things we probably already have in the kitchen (a pop tart, an ice cream scoop, and some ice cream)? Read more

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It’s a Bird! It’s a Plane! It’s a Burger Commercial! Superman Sells Hardee’s Burgers

What fuels The Man of Steel himself as he heroically defends truth, justice and the American way? Why, burgers, of course!

Well, okay, so technically –according to these new Carl’s Jr.’s and Hardee’s ads– the burgers are fueling the average joes who have to clean up after Superman’s heroics, but Mr. Kent himself (played by “Man of Steel” star Henry Cavill) does make an appearance.

Even though we are well aware that blockbuster superhero movies are hotbeds of product placements and endorsements, we are often still surprised (somehow) when we catch our first glimpses of our costume-clad heroes in primetime ads for cars, clothes, and restaurants. We must admit though: at least we find these burger ads marginally more plausible than the Iron Man Audi spots — the man has a flying suit, out of which he manages to step looking fresh as a spring daisy…why drive?