You may have heard that HBO made lots of headlines yesterday by announcing that its first standalone streaming service would launch in 2015. This was great news for people like us, who only use their parents’ HBO GO password when Mom and Dad are in town…super serious, you guys! Fingers not crossed!!
It was also a brilliant act of PR — and CBS followed it up today by doing HBO one better:
Quite a press release: “CBS Brings Programming Direct to Consumers w/New Multi-Platform Digital Subscription Service” http://t.co/5ohmmLzv4Y
— Brian Stelter (@brianstelter) October 16, 2014
Going to have to agree with Brian Stelter – this release was definitely worth more than five bucks. So why was this such a big PR win for the two companies?