First they went after McD’s with an ad filled with Ronald McDonalds. Now they’re going after Chipotle.
Taco Bell is testing out a “fast-casual” restaurant called US Taco Co. that’s meant to compete with Panera and Chipotle. (That’s the logo at right, BTW.)
According to USA Today, the target audience for this restaurant are millennials with cash to spend on more than just 99 cent tacos.
To do that, diners will have options that are more in the $10 range with ingredients like lobster and Texas brisket. They’re starting with two locations this summer — one in Huntington Beach and the other in a TBD Southern California location where they will be able to serve alcohol. That second location will have what’s being called a “Mexican Car Bomb“: a vanilla shake with Guinness beer, tequila caramel sauce and chocolate bits.