AgencySpy LostRemote TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat SocialTimes

Posts Tagged ‘Chuck Schumer’

Chinese Chicken Creates a PR Challenge for Food Distributors

Any business selling America’s favorite flightless bird faces a bit of a conundrum after authorities decided to allow our own fowl to be processed in China before hitting stores and restaurants stateside.

Last week, the U.S. Department of Agriculture agreed to let a limited number of Chinese plants process chicken for sale in the United States—and it’s not even Chinese chicken. That’s right, these feathered sandwich fillers, which were raised and slaughtered on this side of the Atlantic, will travel East for a bit of re-dressing before returning in time for a dip in the deep fryer.

Read more

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Yet Another Disaster for Carnival

Carnival TriumphOK, this isn’t funny anymore. Yesterday the Carnival Triumph — the very same cruise ship that tempted many journalists to turn the phrase “poop deck” into a horrible pun — broke loose from a dock near Mobile, Alabama, and knocked two people into the Mobile River. One of the men is still missing. Thankfully, no passengers were aboard and all staffers have been accounted for.

The ship drifted for several hours before being returned to its dock position and surrounded by tugboats for good measure. The cause of this incident was “hurricane-force winds” in the gulf that had nothing to do with Carnival — but of course that doesn’t matter a whole lot to the public.

We honestly don’t know what Carnival can do to combat the cascade of bad news beyond what it’s already done: issuing sincere public apologies, offering refunds to everyone involved and getting ready to defend itself from a class-action lawsuit. Last month New York Senator Chuck Schumer proposed a “bill of rights” for cruise passengers that would give them more power in the case of such technical failures and require every ship to have both a backup power source and a team trained in emergency response.

We have a strong suspicion that the cruise industry doesn’t like Schumer’s proposal. But it’s not like they have any other options at this point.

Tide Pods Overcome Bad PR with Big Sales Win

Finally, thanks to Tide Pods, laundry-doers everywhere have been delivered from the painstaking multitude of steps required to open a bottle of laundry detergent, measure it out in the cap and pour it into the washing machine. Rejoice!

The convenient, colorful, pre-measured pouches have been advertized as the biggest laundry innovation in a generation, and the public seems to agree — Tide forecasts $500 million in earnings from Pods’ first year of sales. And this fact is even more remarkable given the parade of PR hiccups that the product has encountered since its release in February.

First: thanks to supply shortages, Pods came to market six months late lacking the retail promotions usually afforded new products. In fact, the supply shortage is still something of an issue–Tide keeps smaller packs in storage and excludes the product from all company coupons.

Tide’s biggest PR challenge, however, concerns repeated reports of children eating the small, brightly-colored Pods.

Read more

Roll Call: Ogilvy, Sen. Harry Reid’s Office, & Stanton

VA-based O'Keeffe & Company celebrated its 14th anniversary by giving away a car.

Ogilvy PR has added four execs to its staff. Pam Montagno is a VP and healthcare specialist who joins from Global Perspective, a healthcare and tech firm, where she was president of communication. Jenny Braga joins as a VP from GolinHarris, where she was also a VP working with clients like Dow Microbial Control and McDonald’s. She’s bringing tech experience to the firm. Nicole Schoenberg is now a VP at Ogilvy as well. She joins from Fleishman-Hillard, where she was a VP in the financial comms practice working with clients like Aviva USA. And Maury Postal is now part of Ogilvy’s 360° Digital Influence as digital experience director. He comes from Young & Rubicam where he was an integrated platform specialist.

Read more

Spin the Agencies of Record

Edith Wharton's estate, "The Mount"

The Huggies brand has chosen Ogilvy & Mather as its digital AOR after a competitive review. Ogilvy has previously handled shopper marketing, direct marketing, and advertising for the brand.

BBDO New York, Edelman, and FoodMinds have been hired by the Grocery Manufacturers Association (GMA) and the Food Marketing Institute (FMI) to work on a 12-month, $50-million campaign to educate consumers about Nutrition Keys labeling system. According to PRWeek, Edelman’s D.C. office will work on awareness and audience engagement, BBDO specializes in paid media, and FoodMinds has expertise in reaching the “nutrition influencer community.”

The town of Lenox, MA has chosen Bodden Partners, an integrated marketing agency, and its PR division, Hamilton PR for a marketing (social media, website creation) and events campaign to drive tourism. The Berkshires town is home to Tanglewood and Edith Wharton’s home The Mount (lovely!) among other sites and attractions.

Read more

Famous New Yorkers Join Marriage Equality Campaign

Miss New York Claire Buffie is just the latest NY celeb to join the Human Rights Campaign’s effort “New Yorkers for Marriage Equality.” Notable names including Sen. Chuck Schumer, former Mayor Ed Koch, Russell Simmons, and Joan Rivers have  all appeared in videos for the campaign in support of same-sex marriage. Republicans in New York’s State Senate voted unanimously against legalizing same-sex marriage in 2009. Recently, Gov. Andrew Cuomo said he would try to make marriage equality the law before the state legislature breaks in June.

Schumer Taking a Lead Messaging Role

Newly re-elected Senate Majority Leader Harry Reid has appointed Sen. Chuck Schumer (NY) to a leadership position that links the Democratic Policy Committee and the Senate Democratic Communications Center. Politico reports that it received a letter detailing this and other changes to Senate leadership. In the letter, Reid says the party needs to “better integrate our legislative- and message-crafting functions into a coordinated nucleus managing policy, press and politics.”

In the letter, which is also available on the New York Daily News site, Reid also praises Schumer’s “communications abilities and tactical skills.”

[Image via New York Daily News.]

Democratic Operatives Launch Agency Trilogy Interactive

trilogy22.bmp

Three interactive shops — Blackrock Associates, Articulated Man, and Mayfield Strategy Group — have combined to form online communications and strategy agency Trilogy Interactive.

Brent Blackaby, co-founder of Blackrock Associates told PRNewser today, “as progressives are dealing with some challenges in the electoral landscape, combining resources under one roof seemed to make sense.”

“All of us have been working on projects for the last three or four years, this was sort of a natural next step,” he said.

The launch seems to be in part a response to the GOP improving their digital and social media strategy in recent years. Indeed, the press release announcing the agency said Democracts “must accelerate and innovate” to maintain their lead in online grassroots engagement and fundraising.

Trilogy’s client roster counts 22 Senators, including Barbara Boxer, Patrick Leahy, Chuck Schumer, and Dick Durbin. In addition, the agency has partners with experience from the Wesley Clark and John Kerry presidential campaigns.