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Posts Tagged ‘Cisco’

Is ‘Brand Journalism’ the New PR?

PR professionals: Do you consider yourself content providers? How about reporters? Bloggers? Are we getting close? OK, here’s the question of the day: Instead of struggling with media gatekeepers to win coverage and attract wandering eyes to your brand, should you simply become the media? Instead of providing access to key personalities and emailing quotes for a big story, why not just tell the story yourself?

According to Blue Fountain Media strategist Tim Gray, the best way to promote your brand through content is to create it—he sees the PR industry moving quickly in that direction, and Bazaar Voice’s 2012 “social trends report” backs him up.

Of course you’ve heard about the ways in which an increasingly interconnected media world makes traditional advertising less effective than ever; most viewers/readers will skip those pesky sponsored messages when given the choice. The appeal of creating your own content delivery system is obvious–and more than a few brands have started doing just that.

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Popularity of Video Killed the Flip Cam

Photo: Pure Digital

Cue Barbara StreisandCisco is killing the Flip Video camera, the once popular way to point and shoot a quick clip. Remember when carrying a Flip was “the thing” for capturing a few minutes of footage anywhere?

Cisco acquired Pure Digital, makers of the Flip, for $590 million in 2009. Nowadays, writes AllThingsD, the iPhone does the job just as well, and sales of the Flip have dipped. Shortly after the sale, iPhone added video capabilities and sales of the Flip during the holiday season dropped 19 percent.

“Video recording is now so common on smart phones that it’s strange if a phone doesn’t do video, and at a quality that matches if not exceeds what a Flip can do,” Arik Hesseldahl writes.

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