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Posts Tagged ‘Cision’

Peter Himler on The Future of Measurement

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In case you missed it, the newly united Cision/Vocus is hosting a big event in New York next week to discuss the topic that won’t go away: measurement.

Earlier this week we asked friend of the site Rebekah Iliff, CSO at AirPR, for her opinions on the future of the practice.

Today we have another take on the same topic from veteran Peter Himler: blogger, influencer, industry veteran, Balthazar fan and founder of Flatiron Communications.

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Q&A: Is the Future of PR Measurement Already Here?

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In case you weren’t aware, measurement will only grow more important in our industry moving forward.

In case you also weren’t aware, next week will be Measurement Week 2014 in our fair New York City thanks to a PR soiree hosted by Cision/Vocus that will include a slew of marquee names.

Leading up to the event, we spoke to two of the featured speakers to get their takes on the state of measurement: where it is now and where it needs to go.

First up is friend of the site and AirPR chief strategy officer Rebekah Iliff (follow her on Twitter; she’s quite good).

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5 Digital Metrics/Tools That PR Pros Need to Know

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Measurement: it is, as our own Shawn Paul Wood put it in yesterday’s “Top 5 PR Industry Debate Topics” post, the “pachyderm in the room.”

So what’s the skinny on new measurement tools, and which numbers should we focus on? For starters, Cision has some new offerings it would like to share with you.

We spoke to Heidi Sullivan, SVP of digital content at Cision, to learn more about the general state of data in PR and the tools and metrics that you need to use.

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What You Need to Know About the Pending Vocus/Cision Merger

CisionVocusIf you are a tech-savvy communications professional, you may have been slightly surprised by yesterday’s news that two of the industry’s top providers of cloud-based software would soon join forces.

Private equity firm CTGR Canyon Holdings broke the news of its plans to bring Cision and Vocus together yesterday in a release that promised “new software tools, content and services that help organizations of all sizes to enhance their performance.”

You may recall that this news follows April reports regarding unsuccessful attempts by Meltwater to acquire a majority stake in Cision.

This afternoon we spoke to Peter Granat, the now-former Cision AB CEO who will serve as chief of Vocus and president of the related Canyon affiliate, to get some additional insights into the deal and what it means for you.

Granat’s quotes after the jump.

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Journalists Actually Want More Social Media Pitches

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A few weeks ago we asked whether PR should pitch journalists directly via Twitter and got a very mixed response. Now the third annual “Social Journalism Study” performed by Cision seems to confirm that, where pitches are concerned, we’re an industry in flux: for now, at least, the vast majority will still be delivered via the digital equivalent of snail mail.

The least surprising conclusion drawn from the study (available for download here) is that 82% of journalists would like their PR contacts to use email. There’s a bit more to this one, though: it seems that a large share of participants would also appreciate more contact via social.

Further conclusions after the jump, of course…

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Public Relations Professionals Pissed Off the New York Times ‘Haggler’

The HagglerWay to go flacks who consistently give this profession a black eye, a bloody nose, a fat lip and a sweet wedgie. You all did it again—except to the wrong dude. This time, your unscrupulous actions of writing eight-paragraph pitches, conducting inane topical outreach and making badgering phone calls have incensed the great ‘Haggler’ of the New York Times. 

To those not in-the-know (and by the looks of this story, that’s several of you), meet David Segal.

He is much more than the consumer advocate reporter known as “The Haggler.” He is a Pulitzer prize-winning reporter who deserves much better than what he reports here, in an article entitled “Swatting at a Swarm of Public Relations Spam.” As I said, way to go.

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Visual Social Content: A Set of Tips and Tools

“Every picture tells a story”: now that Rod Stewart song rings especially true. Use of visual social platforms has become so prevalent that it’s even been eclipsing text based social content. At PRSA’s Digital Impact Conference last Thursday in New York, specialists in visual digital content reviewed core concepts related to this trend along with tips for creating story-telling visuals. It might not be as simple as it looks.

Why? “Visuals are processed far faster by the brain than text”, said Heidi Sullivan, Cision’s SVP of digital content. “Stories with visuals are also more compelling”.

Which? Sullivan shared a few quick facts about the most popular social visual platforms:
• In 2012, Pinterest and Instagram were the fastest growing social networks.
• Instagram has more than 90 million monthly active users.
• Pinterest produces almost as much referral traffic as Twitter.
• The average user spends 88% more time on websites that contain videos, (thanks in large part to YouTube).
Vine users post 12 million videos on Twitter every day.
• By 2016, two-thirds of the world’s mobile traffic will be video.

When? Before embarking on a new visual platform, be sure you can provide frequent updates, Sullivan said. “You need mental and emotional energy to maintain social networks. Otherwise, you don’t want a ghost town with no fresh content. You need to keep users’ interest and find the right tone for the community.”

Who? For Pinterest, it’s all about reaching the right target audience and “finding out how your products and services best fit their lifestyles”, Sullivan noted. “This platform represents an opportunity to showcase your brand’s personality. Create pinboards based on a few keywords. It’s also a prime spot to link to related content and run contests”, she added. For other Pinterest tips, click here. (PRNewser searched Pinterest using keywords ‘Wimbledon’ and ‘fashion’, and found the image shown above)

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PitchEngine/Cision Partnership Ends, Both Have New Services To Offer

The partnership between PitchEngine and Cision, which began in 2011, has ended, with PitchEngine announcing plans for what CEO Jason Kintzler says is “a new kind of content distribution and deployment.”

Cision customers no longer have access to PitchEngine’s social media publishing services. However, in the press statement, Kintzler says, “Cision was notified of this change back in December, so there shouldn’t be any surprises”). Instead,Cision made an announcement of its own about changes in its service offerings. Read more

5 Tips for Creating Great Multimedia Press Releases

Today we bring you a guest post via Sheldon Levine. Levine is community manager for Marketwired/Sysomos, an innovative social intelligence company offering global news distribution and reporting services as well as state-of-the-art social media monitoring and analytics powered by Sysomos. Marketwired and Cision recently partnered to allow Cision customers to connect with media, influencers and customers through Marketwired’s distribution channels.

With thousands of news releases being distributed every day, PR pros are constantly looking for opportunities to reach a broader audience and drive more views. Incorporating multimedia is one of the most effective ways to accomplish this goal — especially when some sources credit multimedia embeds for traffic bumps of up to 77%.

Perhaps we can, armed with this knowledge, officially declare text-only press releases as a thing of the past. We know visual storytelling is a critical pillar in any effective communication strategy. Just look at how brands continue to invest in image-driven social networks like Instagram, Pinterest and Tumblr. At Marketwired, we believe this best practice shouldn’t be limited to social media. Creating multimedia –photos, video, audio, or infographics, for starters – is a smart PR tactic. As an added bonus, the fresh content can be shared on blogs or across social channels, thereby spreading a release’s main messages even further.

Whether we’re considering products, food or information, we consume with our eyes. Multimedia often offers the extra “sizzle” journalists and bloggers are looking for in their content, and in some cases such releases become stories in their own right. Here are five tips to make your multimedia press releases “pop”:

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Roll Call: SHIFT Communications, SHADOW PR, Smithsonian Media and More

SHIFT Communications has announced the addition of Victoria Shaw as vice president in its San Francisco office. She joins SHIFT with more than 14 years of communications and marketing experience working with organizations of all sizes — from start-ups through Fortune 500 companies. She will be responsible for building SHIFT’s growing portfolio of B2B and B2C emerging brands. (Release)

SHADOW PR, a full-service fashion, beauty, lifestyle and hospitality publicity agency based in New York City, has announced that Liza Bychkov and Michelle Davidson have been named partners. Bychkov and Davidson, formerly Vice Presidents of the Fashion/Beauty and Hospitality/Lifestyle divisions, respectively, have worked with the agency’s Principals, Brad Zeifman and Lisette Sand-Freedman for nearly a decade and were instrumental in the company’s development and overall success. (Release)

Ricky Lee has been named communications director at Leila Heller Gallery. He had been president/founder at Press Secretariat. (MB)

Lori Erdos has been named business development director of digital at Smithsonian Media. She had been VP of advertising sales at Gannett. (MB)

Ben Schneider has been named leader of the media measurement and analytics team at Edelman Berland, the insights and analytics subsidiary of Edelman. Schneider previously worked as director of strategy and business development at Report International, and in the past he held positions at Dow Jones, Cision and CARMA International. Schneider will report to James Turner, UK Managing Director. (Release)

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