TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Cision’

Cision Acquires Gorkana

gorkana logo

You’ve probably already heard via every industry pub this morning that Cision, which announced its merger with Vocus back in June and told us this month that its new headquarters will be in Chicago, has acquired Gorkana via its parent company Discovery Group Holdings.

The most important things we know about Gorkana are that they interview cool people in the industry and that their employees are nice enough to attend our ad blog parties (and talk to us when no one else will).

Discovery Group clearly wants to be your one-stop shop for PR tech. So what does the company’s acquisition of “a top U.K.-based media intelligence and data insights service provider” mean to PR professionals?

Cision CEO Peter Granat will give us more information on the company’s current status in an interview next week; for now, he has some details on the aquisition.

Read more

Mediabistro Course

Programmatic Advertising

Programmatic AdvertisingStarting October 27, master the newest trend re-shaping the advertising landscape! In this course, you'll develop a better understanding of the programmatic advertising landscape to leverage the technology that supports it, identify target audiences, build programmatic campaigns across TV and digital, and optimize your campaigns for success. Register now!

Cision, Vocus Merge to Sweet Home Chicago

cision

Back in June, our fearless leader Patrick Coffee had a nice conversation with someone you really need to knowPeter Granat, who is the new CEO of the now-merged Vocus and Cision media database software organizations.

Yes, kids, it’s official.

All the technology you love and the customer service you might not is now part of one big happy, unified family. And just like the Brady Bunch, they all have to live under one roof: One Prudential Plaza on East Randolph in Chi City. Movin’ on up, anyone?

Read more

Peter Himler on The Future of Measurement

measurement 2

In case you missed it, the newly united Cision/Vocus is hosting a big event in New York next week to discuss the topic that won’t go away: measurement.

Earlier this week we asked friend of the site Rebekah Iliff, CSO at AirPR, for her opinions on the future of the practice.

Today we have another take on the same topic from veteran Peter Himler: blogger, influencer, industry veteran, Balthazar fan and founder of Flatiron Communications.

Read more

Q&A: Is the Future of PR Measurement Already Here?

calculator

In case you weren’t aware, measurement will only grow more important in our industry moving forward.

In case you also weren’t aware, next week will be Measurement Week 2014 in our fair New York City thanks to a PR soiree hosted by Cision/Vocus that will include a slew of marquee names.

Leading up to the event, we spoke to two of the featured speakers to get their takes on the state of measurement: where it is now and where it needs to go.

First up is friend of the site and AirPR chief strategy officer Rebekah Iliff (follow her on Twitter; she’s quite good).

Read more

5 Digital Metrics/Tools That PR Pros Need to Know

vintage computer

Measurement: it is, as our own Shawn Paul Wood put it in yesterday’s “Top 5 PR Industry Debate Topics” post, the “pachyderm in the room.”

So what’s the skinny on new measurement tools, and which numbers should we focus on? For starters, Cision has some new offerings it would like to share with you.

We spoke to Heidi Sullivan, SVP of digital content at Cision, to learn more about the general state of data in PR and the tools and metrics that you need to use.

Read more

What You Need to Know About the Pending Vocus/Cision Merger

CisionVocusIf you are a tech-savvy communications professional, you may have been slightly surprised by yesterday’s news that two of the industry’s top providers of cloud-based software would soon join forces.

Private equity firm CTGR Canyon Holdings broke the news of its plans to bring Cision and Vocus together yesterday in a release that promised “new software tools, content and services that help organizations of all sizes to enhance their performance.”

You may recall that this news follows April reports regarding unsuccessful attempts by Meltwater to acquire a majority stake in Cision.

This afternoon we spoke to Peter Granat, the now-former Cision AB CEO who will serve as chief of Vocus and president of the related Canyon affiliate, to get some additional insights into the deal and what it means for you.

Granat’s quotes after the jump.

Read more

Journalists Actually Want More Social Media Pitches

shutterstock_56974891

A few weeks ago we asked whether PR should pitch journalists directly via Twitter and got a very mixed response. Now the third annual “Social Journalism Study” performed by Cision seems to confirm that, where pitches are concerned, we’re an industry in flux: for now, at least, the vast majority will still be delivered via the digital equivalent of snail mail.

The least surprising conclusion drawn from the study (available for download here) is that 82% of journalists would like their PR contacts to use email. There’s a bit more to this one, though: it seems that a large share of participants would also appreciate more contact via social.

Further conclusions after the jump, of course…

Read more

Public Relations Professionals Pissed Off the New York Times ‘Haggler’

The HagglerWay to go flacks who consistently give this profession a black eye, a bloody nose, a fat lip and a sweet wedgie. You all did it again—except to the wrong dude. This time, your unscrupulous actions of writing eight-paragraph pitches, conducting inane topical outreach and making badgering phone calls have incensed the great ‘Haggler’ of the New York Times. 

To those not in-the-know (and by the looks of this story, that’s several of you), meet David Segal.

He is much more than the consumer advocate reporter known as “The Haggler.” He is a Pulitzer prize-winning reporter who deserves much better than what he reports here, in an article entitled “Swatting at a Swarm of Public Relations Spam.” As I said, way to go.

Read more

Visual Social Content: A Set of Tips and Tools

“Every picture tells a story”: now that Rod Stewart song rings especially true. Use of visual social platforms has become so prevalent that it’s even been eclipsing text based social content. At PRSA’s Digital Impact Conference last Thursday in New York, specialists in visual digital content reviewed core concepts related to this trend along with tips for creating story-telling visuals. It might not be as simple as it looks.

Why? “Visuals are processed far faster by the brain than text”, said Heidi Sullivan, Cision’s SVP of digital content. “Stories with visuals are also more compelling”.

Which? Sullivan shared a few quick facts about the most popular social visual platforms:
• In 2012, Pinterest and Instagram were the fastest growing social networks.
• Instagram has more than 90 million monthly active users.
• Pinterest produces almost as much referral traffic as Twitter.
• The average user spends 88% more time on websites that contain videos, (thanks in large part to YouTube).
Vine users post 12 million videos on Twitter every day.
• By 2016, two-thirds of the world’s mobile traffic will be video.

When? Before embarking on a new visual platform, be sure you can provide frequent updates, Sullivan said. “You need mental and emotional energy to maintain social networks. Otherwise, you don’t want a ghost town with no fresh content. You need to keep users’ interest and find the right tone for the community.”

Who? For Pinterest, it’s all about reaching the right target audience and “finding out how your products and services best fit their lifestyles”, Sullivan noted. “This platform represents an opportunity to showcase your brand’s personality. Create pinboards based on a few keywords. It’s also a prime spot to link to related content and run contests”, she added. For other Pinterest tips, click here. (PRNewser searched Pinterest using keywords ‘Wimbledon’ and ‘fashion’, and found the image shown above)

Read more

PitchEngine/Cision Partnership Ends, Both Have New Services To Offer

The partnership between PitchEngine and Cision, which began in 2011, has ended, with PitchEngine announcing plans for what CEO Jason Kintzler says is “a new kind of content distribution and deployment.”

Cision customers no longer have access to PitchEngine’s social media publishing services. However, in the press statement, Kintzler says, “Cision was notified of this change back in December, so there shouldn’t be any surprises”). Instead,Cision made an announcement of its own about changes in its service offerings. Read more

NEXT PAGE >>