Two questions: do you follow your bank on social? More importantly, why?
A Carlisle & Gallagher survey published in The Guardian this week found that, while some Americans do pay attention to their banks on social, they don’t much care for what they see. 87% of those questioned described the social accounts of said financial institutions to be “annoying, boring and unhelpful.”
One BIG qualifier: only 7% of those surveyed actually follow their financial institutions, yet many mention them by name in public complaints. The issue, then, comes down to customer service on social—or a lack thereof.