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Posts Tagged ‘Clive Palmer’

Adventures in Marketing: Australian Tycoon Building His Own Version of Jurassic Park

Does the name Clive Palmer mean anything to you? Unless you keep tabs on Australian mining tycoons, the answer is probably “no.” But if you’re one of the countless movie fans who’ve dreamed of visiting a real-world Jurassic Park, you’re about to become a bit more familiar with Mr. Palmer.

The Australian billionaire (and apparent fan of blockbuster movies from the 90′s), already made headlines this past winter when he announced his plans to build his own working replica of the Titanic, set to be completed in 2016. Now, Palmer is building his own version of Jurassic Park, complete with over 100 limb-moving, eye-blinking (robot) dinosaurs, 40 of which have already been delivered to his coastal resort.

“Work is well underway at the site to ensure the dinosaurs blend seamlessly into the natural vegetation and create a realistic prehistoric environment that will be entertaining, informative and educational,” reads the resort’s website. Read more

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Adventures in Marketing: ‘The Titanic II’

OK, a couple of questions between friends: Do you have a lot of money lying around, ready to be wasted on an exotic “experience”? Does the prospect of life on Mars seem a little too far-fetched for you? Do you have a healthy sense of fatalism and/or a creepy obsession with Leonardo DiCaprio?

If you answered yes to any of the above, then you’re in luck: today some random billionaire named Clive Palmer announced his plans to create an identical working replica of the world’s most famously doomed ship–the Titanic. And it will be ready to set sail by 2016!

Yes, it’s true: The boat, which will be made in China (of course), will weigh more than 55,000 tons, include space for 2,435 passengers and 900 (poorly paid) crew members, and stand as one of the more ridiculous PR stunts in recent memory. But Palmer insists that it will be a “real financial bonanza” that will be so successful that he’ll soon have to work on a third! We’ll see about that…

Say, did anybody notice that this guy is a year too late? Did he miss James Cameron’s imminently punchable face reminding us that 2012 was the 100th anniversary of the Titanic disaster? More importantly, does he not hate Celine Dion as much as we do?

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